When it comes to the DJ business today, things are certainly very different than even a decade ago. Running a…
SEO is a daunting task. There are nearly 300 ranking signals that Google rank calculation takes into account, all with…
In my last column, we talked about DJ marketing — creating a go-to-market strategy. The first order of business is…
By Mike Melice For many DJs looking to make the leap to full-time DJing, there exists a reluctance to make…
There’s an old saying when it comes to competitor analysis: Average people learn from their mistakes, but smart people learn from…
Any business that offers a service and wants to succeed needs a marketing plan — specifically, a “go to market…
Robert McKee has been teaching storytelling since the early 1980s (among his 100,000 former students are a boatload of Academy-…