Due to the fact that so many students missed out on fun school events last…
Pittsburgh-based Jessica McKelvey (DJ Jess) spoke recently at DJ Expo (DJX) about Instagram. She began:…
Has the pandemic impacted pricing? We asked DJs: Are clients now looking for deep discounts?…
Often, we hear from new DJs who ask, “How do I build my business to…
You spend months working on each event, prepping your crates, creating new mixes, practicing your…
Some of the best business decisions came about from strategic alliances. Picture this: a bride…
Instagram is a vital resource for businesses, especially DJs and individuals in the private event…
For many of us, running a small DJ business can be challenging. We’re still dealing…
How do you keep good people working for your company? You know that scene in…
What a wild year it has been for many of us. There have been so…
How do you keep good people working for your company? You know that scene in…
Over the past 15 or so years, our industry pricing has gone to hell. Unfortunately,…
We’ve been asking DJs for their predictions and plans for 2021 — here are a…
In today’s business world, marketers are always looking for the newest way to get people…
Just about every DJ has written off 2020 as an all-time low — both for…
While “alternative revenue” has been the calling card of 2020, KC Kokoruz at Keith Christopher…
2020 is just about (thankfully) finished. It has been a whirlwind of a year and…
With live gigging brought to a minimum due to pandemic concerns, many DJs have turned…
As DJs, entertainers, and business owners, we are constantly searching for ways to inform clients…
Editor’s Note: Longtime Cali-based DJ Randy Bartlett recently retired, but he hasn’t stopped chiming in…
With nearly all 2020 gatherings called off, there has undoubtedly been a surge in online…
For the moment, most of the gigs have stopped, and the DJ, nightclub and festival…
For mobile entertainers, properly designed business cards and banners are important to gaining new clients.…
Despite the downturn in business due to the pandemic, some fortunate DJs are out there…
Atlantic City, N.J. — With most of the entertainment world still recovering from lockdown, DJs…
“What Would You Do” is written by JOSP’s Mike Kindlick, where each month he explores…
As we all know, DJs around the world are hurting from canceled gigs and loss…
Over the last few months, I’ve written about and discussed many different types of simple…
Over the last few months, I’ve written about many different basic marketing tactics that DJs…
Search Engine Optimization (SEO) is a bit complex, but it doesn’t have to be. I’ve…
What I’m hearing from a lot of DJs is they’ve applied for the Emergency Declaration…
Here’s a list of things you can do to give your business a proper boost…
Mike Wieder has been driving through neighborhoods in his SUV and playing music and blasting…
Mike Garrasi from Albany-based Music Man Entertainment isn’t sitting idly during the coronavirus crisis. He…
With all the rescheduling that’s going on in the DJ world, new questions emerge related…
As the DJ industry continues to hemorrhage money in the absence of income, help is…
We all know how damaging the spread of COVID-19 has been to our businesses. But…
SEO is a daunting task. There are nearly 300 ranking signals that Google rank calculation…
If you find yourself bored to tears during this time of voluntary self-quarantining and you…
We recently spoke to DJ Chris Bartosik from Raptor Productions in Baltimore. He’s been in…
All the following insurance questions have been answered by our insurance professional Dale Wittick, CPCU…
“What Would You Do” is written by JOSP’s Mike Kindlick, where each month he explores…
In my last column, we talked about DJ marketing — creating a go-to-market strategy. The…
By Dan Blankowski My “Dano’s Monday Funnies” weekly DJ newsletter has it roots in the…
Wedding toasts need not be a crapshoot. The tipsy Maid of Honor who drops the…
By David Dallas Bryant I wish that in my younger days I was mature enough…
By Mike Melice For many DJs looking to make the leap to full-time DJing, there…
Everyone can benefit from a company logo review. It’s the first point of reference a…
Here’s how to travel for free on a cruise vacation — and get paid. I…
By Staci Nichols, Pinterest marketing guru. Pinterest marketing is important because Pinterest is where brides…
There’s an old saying when it comes to competitor analysis: Average people learn from their mistakes,…
Everyone can benefit from a review of their company logo. Regardless of whether you’re just…
Any business that offers a service and wants to succeed needs a marketing plan –…
By Jason Rubio “Are photo booths a fad?” is a question that comes up often.…
Effective talent recruitment is among the most important aspects of any DJ company — but…
A question I get all the time about my business is how I handle DJ…
A wedding client told me during a consultation that she absolutely did not want to…
In 2019, I set out on a course to re-engineer my full-time mobile DJ business.…
Here’s a wedding DJ tip: A bride asks “What is a good alternative to the…
Wedding industry 2020: the beginning of the end? That was the gist when Mike Fernino,…
For the last few years, I’ve served as a seminar speaker/keynoter at DJ Times’ DJ…
In “The Tipping Point: Lessons from a Multi-Op,” columnist Mike Walter, owner of Elite Entertainment,…
Here are some DJ business tips for pricing and dealing with a client who asks…
Previously, Kurtus Nichols, owner of K-Sound Entertainment in Crooksville, Ohio, wrote about how to build rapport…
OK, wedding jocks… looking to see how to DJ a wedding that your guests won’t…
Dan Quinn recently returned from his first “DJC” Experience in Scottsdale, AZ. This is part…
Most wedding DJs would be thrilled to hear a couple say they want to do…
Robert McKee has been teaching storytelling since the early 1980s (among his 100,000 former students…
In “How to Start a DJ Business,” a regularly occurring column, DJs talk about problems…
Matt Radicelli, owner of Rock The House Entertainment in Cleveland, recently sold a majority stake…
So you’ve seen other DJs on Instagram and Facebook with numerous followers, cool pictures, getting…
It’s Christmas season and many DJs are in full party mode — and exhausted. But…
If you’re a working DJ — whether in clubs or the private event space –…
Since 1994 Jimmie Malone has been running a single-op DJ business in Binghamton, NY. Of…
“The Tipping Point: Lessons from a Multi-Op” will be regular feature, where DJ Mike Walter,…
Speaking on all things Digital Marketing at the DJ Expo for the past three years…
Bob Morgan started his DJ business, BME Event Group, from his house in Vineland, New…
For nearly a decade at DJ Expo in Atlantic City, N.J., the “All-Star MC Secrets”…
By Adam Hirschhorn The Mitzvah has changed dramatically in the last several years, in these…
Here’s the misconception about millennials that I keep hearing from DJs: they have a bad…
In this series of posts, “How to DJ a Wedding,” we’ll go through the intricacies…
In 2018 Darryl Jake Jacobsen pulled up stakes and moved his family and his mobile…
When Donald Trump was elected president in 2016, a collective chill went down the spines…
Of the five victims killed at a party at an Airbnb home on Halloween night…
Bridal shows are often referred to as “Cattle Calls.” Most wedding vendors seem to think…
This week, Prince’s estate released his memoir, The Beautiful Ones, prompting Elite Entertainment’s Mike Walter…
All business owners have challenges, but DJ-business owners have unique ones: You’re part-business owner, part-entertainer,…
By Jordan St Jacques George Costanza from TV’s “Seinfeld” said it best: “Why must there…
I’m going to make a confession here right from the start: As a longtime DJ,…
At DJ Expo, Nick Spinelli from SCE Event Group and Rachel Lynch of DJ Rachel…
By Con Carney From August 12-15 at Harrah’s Resort in Atlantic City, N.J., the DJ…
By Jerry Bazata Our economy has been in a growth mode for the past 11…
Dave Stephenson has been a DJ for over 30 years. In addition to running his…
Most people believe that being a “mobile DJ” or “entertainer” is all about creating a…
By Jerry Bazata Each year thousands of entrepreneurs take the leap of faith. You did,…
By Mark Battersby Is your DJ business designated as an S corporation, partnership or sole…
It was a sunny afternoon in July of 2014 when a motorcycle in Marion, Ky.,…
By Leon Mendoza At last year’s DJ Expo at Harrah’s in Atlantic City, N.J., DJ…
The best DJ is not always the one who mixes the best or has the…
Anyone who uses technology a great amount these days is very likely availing themselves of…