Atlantic City, N.J.—Hip-hop legend Keith Shocklee will lead a crew of jocks that will play the DJ Expo’s exhibit-hall stage, at DJ Times Square Aug. 9-10.

Keith Shocklee

In addition, B-SIDE, Big Wiz, Billy Gotti and Spark will grace the stage on Aug. 9th.

An original member of The Bomb Squad—Public Enemy’s production team—Shocklee is listed as one of the greatest producers in hip hop and appeared in Rolling Stone magazine’s “500 Greatest Albums of All Time” (for It Takes A Nation of Millions to Hold Us Back and Fear of a Black Planet), as well as Rolling Stone’s “500 Greatest Songs of All Time” (for “Bring the Noise” and “Fight the Power”). Shocklee has also lent his talents to more than 20 Platinum-selling albums and worked with superstars like Peter Gabriel, Janet Jackson, Madonna, The Neville Brothers, Run-DMC and Sinead O’Connor.

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Select Seminars, Panels & Workshops for 2011

Set for Aug. 8-11 at the Trump Taj Mahal in Atlantic City, N.J., the DJ Expo will present three tracks of in-depth, educational seminars for professional jocks and up-and-coming DJs alike. The “Mobile Operator,” “DJ Culture & Music,” and “Gear & Tech” tracks of sessions will offer illuminating ideas for knowledge-hungry DJs of all stripes. In addition to the 25+ sessions, DJ Expo will present the industry’s greatest exhibit hall and its hottest parties.

“MOBILE OPERATOR” TRACK
As a mobile DJ, you’re always seeking new ideas that lead to success—whether you’re a single operator, multi-op or new jock. But no matter how you may be approaching the world of the mobile entertainer, the DJ Expo’s “Mobile Operator” track will offer profitable ideas for you. Marketing, events, business tips—it’s all here.

“All-Star MCs”
Jam-packed with proven techniques from industry veterans, this seminar will take you behind the curtain and reveal how MCs remain invigorated and motivated.

“Their Perception is Your Reality”
It’s true—you’re only as good as your last gig. A successful strategy for branding your company is to take a long-term approach, which involves careful curation, attention to the small details, and more. Come find out what they are.

“Creating Memorable Moments with a Microphone”
At a gig, your most valuable asset is not your gear, but your attitude. Take a peek into the minds of top-rated MCs and discover the secrets to creating a memorable evening.

“Control Your Media Message”
Are you blogging and Facebooking efficiently? Have you been taking advantage of the new media opportunities available? Hurricane Productions is one DJ company on the cutting edge of new media, generating a majority of their bookings through the Internet with cutting-edge strategies that anyone can learn.

“DJ CULTURE & MUSIC” TRACK
The path to becoming a successful DJ/artist continues to evolve. New technologies, changing tastes and novel sounds create fresh, new opportunities for music-making DJs—learn how to take advantage of them with the Expo’s “DJ Culture & Music” of seminars, featuring the industry’s most experienced panelists.

“Making Tracks: In the Studio & Beyond”
Most global DJs can agree on one thing: If you want to take your club-DJ career to the next level, you must create music yourself. Hear clubland’s top studio talents offer their success stories and production tips.

“Adult Club DJing”
There’s more to playing adult clubs than meets the eye. It can be a lucrative gig, but you’ve got to play it right. In this seminar, learn how to “structure a rotation of entertainers.” Find out what to play and why you play it. Understand why it’s important to survey the crowd and rock the mic correctly.

“DJ Expo Artist Panel: Hitmakers of Clubland”
Whether it’s a remixer/producer creating big tracks or a vocalist/rapper making more traditional sounds, the club DJ needs hot tunes to rock the dancefloor. Hear a panel of hitmakers tell their stories and explain their creative processes.

“GEAR & TECH” TRACK
For years, DJs have been the early adopters and even inventors of new technologies. Stay ahead of the competition by getting the real deal on the very latest audio, lighting, video and recording systems, provided by the industry’s experts.

“New Technologies: In the Booth & Beyond”
How do DJs keep up with the latest technology trends for club, mobile and studio jocks? This panel of top retailers and product reviewers will offer up the straight dope on the very latest in pro-audio, lighting, playback, video and studio solutions for the pro DJs.

“Myths & Methods of Beatmixing”
Whether you’re mixing CDs, old-school vinyl or Digital Vinyl System like Serato or Traktor, beatmixing is the universal skill that all jocks should master. And nobody teaches the craft better than longtime DJ Frank Garcia of NYC’s Mainline Lighting & Sound. Be there for Frank’s deeply instructional seminar & positivity session.

More to be announced.

“I was absolutely stunned at how big the show has gotten. I’d missed a few years, and was really impressed with the size of the booths some of the manufacturers built—huge video screens and two stories tall! The show floor was packed with DJs carrying out products, and that is a good sign of things to come.  Our industry is going strong. Great show.”
 – John R Brown, Irradiant Lighting, Chino, Calif.

 “Definitely the best DJ Expo in a long time. Pioneer is very happy with the return on investment. Congrats! Looking forward to next year!”
– David Arevalo, Pioneer DJ, Long Beach, Calif.

“Kudos to DJ Times, its staff, sponsors and supporters for putting on yet another great Expo this year in AC. Always great to see old and new faces from across the industry. Thank you for welcoming our roster of DJs and artists with open arms.”
– Felix Tapia, Moodswing360, NYC

 “To the DJ Expo crew, let me say… thanks for a great Expo, and to all the DJs who make their living with Rane and Serato Scratch Live and see us every year… you are the best!
– Mike May, Rane Corp., Mukilteo, Wash.

 “We are grateful that DJ Times championed the DJ market 20 years ago and made a lot of people take notice of this market. Congratulations for putting on this awesome show.”
– Bob Savarese, Music Trends, Levittown, NY

 “I have been coming to the Expo since the first one in LA [1991]. Thanks for all your staff efforts for a great show.”
– Jim Baxter, Colorado Sound N’ Light, Thornton, Col.

 “The show delivered results that were better than our wildest expectations and we found ourselves short-handed with personnel—our sales team of five experienced people was overwhelmed many times the first day. Count on Omnisistem to be there next year. Thank you for a very profitable show.
– Chris Giannoulas, OmniSistem, Kent, Wash.

 “Having been at the very first Expo and many since then, I must say that the entire staff was fantastic and—to quote that famous TV commercial—we’ve come a long way, baby.”
– Barry Seiden, VenueMagic/Entertainment Sciences Group, Ft. Lauderdale, Fla.

 “It was great to be a part of it!”
– James Sajeva, Korg, Melville, NY

 “The show was great!”
– Bruce Kramer, Barbizon Electric Company, NYC  

 “ADJA was thrilled to be a part of the 20th anniversary of the DJ Expo.
The vibe was great and the energy of the event huge. The traffic at the show
was vibrant and upbeat.  The content of the show has definitely improved
and the support for exhibitors has increased. The DJ Expo staff went out of their
way to make sure that we had an incredible experience.  We’ll be there in 2011!”
– Dr. Drax, American DJ Association, Phoenix, Ariz.

Atlantic City, NJ—With a sold-out exhibit hall and a 16-percent rise in attendance from its ’09 event—up 24-percent for the past two shows—the 2010 DJ Expo raised the roof at the Trump Taj Mahal in Atlantic City, N.J., this past Aug. 16-19.

Presented by DJ Times and its publisher Testa Communications, the Expo drew raves and celebrated its 20 years in AC with its unique combination of exhibits, seminars and parties. While major suppliers like Pioneer DJ, Native Instruments and Denon DJ, among others, broke out new products, industry legends like DJ Jazzy Jeff and Sean “Hollywood” Hamilton presented Expo keynotes. And evening events included hot performances from chart-toppers like Mike Posner and Kelly Rowland (during the Promo Only/Pioneer party at House of Blues) and turntable talent like Skribble and DJ Shiftee (during the Friends of DJ Times party at Ego Lounge).

Missed it this year? Don’t worry—the dates for the 2011 show are set: Aug. 8-11 at The Taj.

“Had a great time as always,” said DJ Jeff Oden of Shippensburg, Pa. “I’ve been attending for about 10 years, and I like to attend seminars like DJ Jazzy Jeff’s, just to hear about how he started and where new technology has taken him. I also like to hear new ideas and strategies to gain clients and grow my business, like Jerry Bazata’s [Sales Strategies] seminar.”

“This was my 11th year,” added DJ John Horne of Huntingdon, Pa., “and I think the show just keeps getting better and better. I left with a car full of equipment—although that’s nothing new.”
“I’ve been to the last 10 or so,” said DJ Jerry Ianelli of Voorhees, N.J., “and it’s slammin’ as much as ever.”

“Kudos to DJ Times, its staff, sponsors and supporters for putting on another great Expo this year in AC,” said Felix Tapia of Moodswing360, a NYC-based talent agency. “Always great to see old and new faces from across the industry.”

For the annual mobile-DJ competition, Philly area jock Adam Weitz took his second “DJ of the Year” title. Additionally, DJ Times gave special recognition to the Ultimate DJ Expo Attendee and the Ultimate Expo Exhibitor—attendees and exhibitors who have supported every single show since its 1990 inception.

Ultimate Expo Attendees: Sid Vanderpool (DJ Zone Network, Twin Falls, Idaho) and John Hohman (Metromix, Pittsburgh, Pa.)

Ultimate Expo Exhibitors: Alan Cabasso (GCI Technologies, Edison, N.J.) and Neil Altneu (Denon DJ, Itasca, Ill.)

Peter Crook of Crook Caraoke in Mays Landing, NJ, won the annual Ultimate DJ Giveaway, which included: Rane SL3 interface for Serato Scratch Live; Denon DN-S3700 turntable media player and controller; Beamz Professional laser beam musical instrument and studio software; three months of 6 Promo Only subscriptions (winner’s choice); American DJ ADJ Fusion FX bar mobile system; Crown XLS 602 power amplifier; JBL Pro JRX 100 portable 15-inch 2-way speaker system; Pioneer DJ MEP-7000 multi-entertainment player; Pioneer DJ DJM-700 digital DJ mixer; and Pioneer DJ HDJ-2000 headphones.

Thanks to all exhibitors, attendees and performers for making the 2010 DJ Expo the best ever!

Special Awards to Be Given to Expo Exemplars

When DJ Expo comes to an end on the afternoon of Aug. 19, DJ Times Editor Jim Tremayne will give away the “Ultimate DJ System” to one lucky attendee on the showfloor inside Atlantic City’s Trump Taj Mahal. But before pulling that one name in front of the frothing throng of attendees, he will offer special recognition to two of the DJ Expo’s biggest supporters.

Coinciding with the Expo’s 20-year anniversary, newly minted awards will be given to the Ultimate DJ Expo Attendee and to the Ultimate DJ Expo Exhibitor—the two Expo participants who have experienced the most DJ Expos since its 1990 inception.

Stay tuned.