The Power Of The Upgrade--at DJ Expo
DJ Mike Kindlick will be speaking at the DJ Expo in August on a topic that seems to return to the Expo every couple of years–by popular demand. Kindlick says the key to upsells is “daring to be different.” His seminar will be structured as follows:
Intro: Deciding How To Be Different
Talk about “Creating Your Own Idea” – “Branding Yourself and your Company”
i. How do you obtain the “WOW” factor
ii. What do you like and what will make event better?
iii. What is missing from an event that will make it better?
b. Multi vs. Single-Op
i. Go over pros and cons
ii. Many upgrades, having help is nice.
Survey Your Market
a. What are others doing, not doing.
b. Ok to do something similar, just make it your own. Make yourself stand out by being different.
c. Follow the “K.I.S.S.” rule. Great ideas and upgrades that are simple yet interesting will sell themselves.
d. Don’t copy, create!
o Determine your price, what will earn you more revenue, without overpricing your market.
o What works for one, may not work for another.
o Nothing ventured nothing gained
o No stupid ideas, just ideas that either work or do not.
o Don’t Try, Just Do!