Seth Godin’s Latest Business Tips

Feb-BIZ

Marketing ninja Seth Godin might be the most famous of the many self-help gurus for entrepreneurs. His many books, starting with his breakthrough Permission Marketing: Turning Strangers into Friends, and Friends into Customers, to last year’s Whatcha Gonna Do with That Duck? And Other ...

Read More

Got Godin? How to Read a Blog Post

Everybody’s favorite marketing guru, Seth Godin, offers these golden nuggets of inspiration about maximizing your time, from his blog post, “How to Read a Business Book.” We’ve read the entire post and distilled it to the following trinity. 1. Decide, before you start, that ...

Read More

Small-Business Bromides: Who Stole My Sleep?

So you want nothing more than to get your phones ringing, right? So does Steve Moody, owner of Extraordinary Events, but he’s got a wacky theory of how to do it: inconvenience your customers. Sounds to us like one of those counter-intuitive small-business bromides being peddled in some ...

Read More