How the Science of Marketing Bolsters Your Bottom Line


Keith “K.C.” KoKoruz, owner of Keith Christopher Entertainment in Schaumburg, Ill., will be presenting “The Science of Marketing” at the DJ Expo, scheduled for Aug. 11-14 at the Trump Taj Mahal in Atlantic City, N.J. We asked KoKoruz what went into the creation of the seminar, and he gave us ...

Read More

Getting Your PhDJ: Tactics for DJ Business Growth


The contributions that Mike Walter and Joe Bunn have made to the DJ industry are well known to attendees of DJ Expo, DJ Times’ annual confab and exhibition in Atlantic City, N.J. Walter, owner of Tinton Falls, N.J.-based Elite Entertainment, has produced the Expo’s DJ of the Year competition ...

Read More

Social Media: Can a Picture Sell a Thousand Words?


To promote his DJ business, Dave Stephenson of A Time For Music & Memories often posts photos on social media outlets, and is amazed at how many people he can reach to promote his availability in the Douglassville, Pa., area. “You can show what your venue looks like, and you’d be amazed as ...

Read More

Seth Godin’s Latest Business Tips


Marketing ninja Seth Godin might be the most famous of the many self-help gurus for entrepreneurs. His many books, starting with his breakthrough Permission Marketing: Turning Strangers into Friends, and Friends into Customers, to last year’s Whatcha Gonna Do with That Duck? And Other ...

Read More

15 Ways to Grow Your DJ Business


What have you done lately to grow your business? Have you tried to develop warm leads? Have you gone into your “uncomfortable” zone and tried to attempt using a new technology, like vlogging? Have you mined through past clients and said hello? In this economy, we can use all the help we can ...

Read More

EDM Stockholders? SFX Aims to Raise $175 M from IPO


SFX Entertainment, the live event production company led by executive Robert F. X. Sillerman, has filed a prospectus this week with the Securities and Exchanges Committee in an attempt to raise up to $175 million through the company’s Initial Public Offering. In the filing, SFX describes itself ...

Read More

How to Ace Your Linkedin Profile


One social network that continues to gain traction, even in some ways more significant than Facebook, is LinkedIn. Its search engine capabilities are a great way to get mobile DJs noticed from catering directors and corporate-events personnel. Lori Ruff and Mike O’Neil are social media “rock ...

Read More

Why You Need To Send An E-Newsletter


One of the stronger pieces of marketing that we use here at Joe Bunn DJ Company is sending out a monthly e-newsletter. It’s easy, informative and, most importantly, it’s cheap (if you do it yourself). In this article, we will discuss the steps that will get you rolling on creating and sending ...

Read More

Exit Stage Left


When it comes to his eventual retirement, JR Silva in Orlando, Fla., is a typical small-business owner. Young and active, this DJ is still working on creating the perfect mousetrap. This owner of Silva Entertainment has some small stock investments, he’s focused on re-growing and re-positioning ...

Read More

Breaking News: Mitzvah Kids are Evil

There, we’ve said it. The only thing between you and completing a satisfying $1,500+ gig is a phalanx of snot-nosed urchins mouthing off and bossing you around, or playing “Pin the DJ in the water-closet.” Without sullying your pristine reputation in the community, or losing time ...

Read More