Super Bowl Video Mash-up goes ESPN Viral
Video mash-up artist Steve Porter has re-defined what one can do with DJ skills, Final Cut Pro, and Ableton Live. “You have the ability to turn conventional dialogue from players and announcers and make them into rap stars and music stars just by toning their voice a little bit,” he told us. “There’s so much you can do with this.”
You might know Porter’s work for the NBA, Press Hop. “I took some of my favorite sports meltdowns and press conferences and cut them up and set them to music, and it became extremely viral. Within a week it was being aired on SportsCenter; a month after that the NBA contacted me and said let’s see what you can do with our content; I cranked out four demos from the material they sent me, and then they got back to me and said, ‘We want to put them on commercials.’ I was blown away. They wound up running the entire season and into the finals.”
According to Porter, the NBA believed the viral aspect could offer a unique representation of their brand. “They saw the viral capability, they saw it was a unique art form, syncing up video clips in a rhythmic manner and embedding them to music, and they thought this was a great way to express the vibe of the NBA through the players’ voices through music.”
Now, Porter’s “I Love Media Day Remix” for the NFL has gone viral again—on ESPN, in the two-week Bataan March workup to the Super Bowl.
Of course, all the video mash-up work has slowed down Porter’s DJing schedule.
“I’m dealing with an industry that’s an 8:00 in the morning industry, and it’s tough to roll in to Europe on Saturday and fly back and be trashed and then talk to an executive on Monday morning.”
And then there are the migraines.
“I was getting migraines every day when I first started getting involved in video,” he says. “Initially, when you start editing video and music at the same time, it’s heavy on the brain, this is a lot heavier concentration: you’re watching on screen to make sure that’s tight and also making sure the audio is tight too.”
Remember, it’s Porter’s experience as a DJ that has enabled him to parlay his talents into different arenas—and you can too. Why not create an audio/video mash-up of one of your own parties—club, wedding, mitzvah, anything—and offer that as a “viral” up-sell?
“To me,” says Porter, “anything can be remixed now.”