Steve Jobs Wants to Destroy You
That bottom-feeder across town who will play for free food? His job will get easier this Saturday. That’s when the Apple iPad goes on sale, and presumably sells out, and the Mixr app might find its way into your “competitor’s” arsenal, or embolden the casual DJ to begin promoting himself as a more than casual DJ, maybe open a business, and call it Undercut Entertainment, Dubious DJs, Second Rate Sounds, or, well, you get the picture.
Mixr, the most-hyped of the DJ apps designed for the iPad, allows the bottom-feeder to mix virtual vinyl records with his bottom-feeding fingers (so at least they won’t be in your wallet all the time). He can move the virtual vinyl forward, backward and scratch, cue, crossfade, EQ, and drag and drop tracks, throw in delay, auto filter, chorus/flange and BitCrusher.
And then the bottom feeder can navigate to PayPal, to accept the $100 fee he charged his client for the trouble.
On the bright side, clients will no longer complain that it looks as if their laptop DJ is checking his e-mail during the gig. Now it’ll look like he’s reading The New Yorker, or, more likely, the latest issue of Juggs.
“Any client that trusts a guy with an iPad for what can perhaps be one of the most important days of their life is taking a big risk,” says DJ Louis Munoz. “You just can’t compare the experiences.”