Shure Opens Latin American Marketing Office in Miami

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Microphone and audio manufacturer Shure has announced the opening of a new Miami office aimed exclusively to sales, marketing, and business development in Latin America. The new office will connect with existing Latin American distribution centers, dealers, partners, and users, as well as scouting potential new clients by utilizing Miami’s role as a gateway to Latin America. To facilitate this, the new office—located in the iconic Wells Fargo building in downtown Miami—will include business development, sales, marketing communications, artist relations, and market development teams. Managing Director of Shure Latin America José Rivas spoke of the expansion, explaining:

“Latin America is a strategic region for the development of Shure business overseas, and we understand that being physically closer is key to augment our presence with clients… Having specialized, dedicated Latin American sales, marketing, and market development Associates is critical for us to remain competitive and maintain Shure as the most trusted audio brand in Latin America. We are now even more connected to customer needs, industry trends, and market opportunities.”

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