Record-Setter: Deadmau5 Gets Loose in NYC

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Deadmau5 Mask ©

Deadmau5 Mask ©

New York CityRoseland Ballroom is freezing when it’s empty—or, at least, when it’s not standing-room-only.

But, it was in this chilly Manhattan venue that Deadmau5—EDM’s reigning darling—was presented with a notable milestone award this past Tuesday. In a private, early-evening ceremony for press and entertainment heavies—such as Jason Miller (Senior VP of LiveNation) and Patrick Moxey (President of Ultra Records)—the Mau5 was recognized for breaking the Roseland “record” for consecutive shows. His slate of six NYC Meowingtons Hax Tour stops (Oct. 4-9) tops the previous mark held by Rage Against the Machine, so everyone got to partake in the consumption of a giant Mau5head cake—make by chefs from Carlo’s Bakery from TLC’s “Cake Boss.” A 20-minute private set followed, which sounded more like CoffeeHau5Mau5 than his usual hard-hitting sets. But, yum…

Kids were already queuing up around the corner of 52nd Street when I left Roseland at 7:30 pm, with plans to return for the real show later that night. Deadmau5 (known to his mother as Joel Zimmerman) was scheduled to take the stage at 11 pm, so I was back by 10:45 and entered the craziness of Mau5heads. Once again, just like his 2010 run of Halloween-week shows, it was on.

Thankfully, Deadmau5 seems to be the only DJ out there not trying to “Save the World Tonight,” so I’ve got to give him props. His stage consisted of his spin on the Daft Punk booth with three sets of light-it-up triple platform cubes (think “Best in Show,” like canine award platforms). The DJ set pretty much steered clear of lyrics (other than “WTF”), and included a show of wildly brain-tickling visuals such as Rubik’s cubes and neon squiggles.

Brains were thoroughly massaged when he dropped a mash-up of “Some Chords” with “Tiny Dancer.” Bliss. There was also a ton of brand-new, Nintendo-influenced tracks and a live vocal performance from the beloved SOFI. (Will someone please give her a ladder already?) Though the set ended early, it fortunately included a Super Mario-themed encore. Sheer madness.

Not too shabby for a Tuesday night.

– Natalie Raben