Penn DJ Boasts the Power of the Upsell
By Milo Burke
Reading, Pa.—While teaching high-school history nearly 10 years ago, Mike Kindlick began to feel restless. Something was gnawing at him, like something that was inside him, threatening to burst out.
Mike Kindlick, quite simply, needed to boogie—for a living, full-time.
“I had gone to college to study history and secondary education,” says Kindlick, “so I was living my dream, but I was beginning to move away from it. I needed a new direction in my life, and my wife said to me, ‘Why are you kicking a gift horse in the mouth?’ I said, ‘What are you talking about?’”
Kindlick’s wife was referring to the fact that her husband had a part-time passion—owner of a mobile DJ company.
“She said, ‘You love DJing… you’re very good at it, why not give the company a full-time try? And if it doesn’t work out, we’ll go from there.’”
From there, Kindlick was out of the gate. He focused on an ambitious five-year plan: “I wanted to become the largest DJ company in the Reading area,” he says. Seems like the vision has been realized. Currently, Jam On Sound Productions runs eight mobile systems, employs 15 entertainers, books between 70 and 90 weddings annually, sends its headliners out seven days a week to restaurants and clubs, and, by the end of the year, tallies more than 800 events.
“I can now say that we’re the biggest in the area,” says Kindlick.
His DJing history goes back to college, and Kindlick says the most important player in the DJ path chosen was his dad.
“Like I said, my ambition was to teach high-school history, and during college I had been playing local clubs and parties. When I graduated, my pops said to me, ‘Kid, what do you plan on doing with this DJ thing?’
“I said, ‘I don’t know, I’m just working in a local club, meeting people and having fun.’
“He said, ‘Can you make any money at it?’
“I said, ‘Well, sure, if I worked it, I could make a lot of money at it.’”
“He said ‘Done.’”