October 22, 2014

The New $100 Bill: How to Find Them

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It’s still all about the Benjamins.

The new $100 bill debuted this past weekend, and if you haven’t seen it, we can tell you it’s got more security features than an Israeli airport.

The blue 3-D Security Ribbon on the front of the new note contains images of bells and 100s that move and change from one to the other as you tilt the note, and there’s a bell in the inkwell that changes color from copper to green when the note is tilted, an effect that makes it seem to appear and disappear within the copper inkwell. And if you tilt the note a certain way, the image of Ben Franklin miraculously morphs into that of Jay-Z.

(Good news: When you spread a bag-load of these new bills on your bed and roll around in them naked,  they don’t strick to your body like the old bills did.)

This prompts us to ask: is time money?

Some DJs agree that time is more important than money.

“I’m a smaller company, so I don’t have lots and lots of dollars to spend on marketing, so I have to use what I have a little bit more of—time,” says DJ Dennis Kintzer. “So I can afford to consistently and religiously show up at networking meetings every month.”

Dennis has been a member of his Chamber of Commerce since 1993. “With a DJ company, the likelihood is that people don’t need your service today, tomorrow, or next week, or even next month; we’re talking life events, milestone type events that might occur two or three times in their life; so the key is frequency, and getting involved. It’s a challenge to stay focused. I used to go to the Chamber of Commerce breakfast every month; I missed one meeting once, and it became a lot easier to miss the next meeting. It’s similar to running a radio commercial. You wouldn’t run one radio ad and expect to set the world on fire in terms of sales. As another example, I’m in my local chapters of the Meeting Planners International, and NACE down here. If I go down to their meetings once, I’m not going to get business. I go every meeting. My goal for our local NACE is I will attend every one of their monthly events for the next year. That will be my focus, and that will lead to jobs.”

How?

“Well, one thing I do for sure is have at least eight business cards within reach at any one time….”

Eight?

“Every table is set for eight,” says Kintzer.

Genius.

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