October 2, 2014

Krewella & Headhunterz Target Cyber Bullying with ‘United Kids of the World’

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Headhunterz and Krewella have teamed up with DoSomething.org to battle cyber bullying with their video for “United Kids of the World.” The video aims to illuminate the power—both good and bad—social media has over teens today, and opens with the girls of Krewella reading hateful tweets sent their way before showcasing other bullying acts, including locker room teasing and lewd Facebook messages. However, the video goes on to show how technology can also bring people together, culminating with a huge dance party set to the empowering pop-goes-hardstyle track.

Krewella spoke of the collaboration and video, saying:

“We’re really excited to partner with DoSomething.org to raise awareness towards cyber bullying worldwide, with our Headhunterz collaboration. Although our society has made progress to promote equal rights and peace, we need to pay closer attention to bullying in the digital age, since it lies underneath reality’s surface and can have effects more harmful than ever before. Our goal is to send a positive message through the universal language of music. No matter what age, ethnicity, gender, or sexual preference, we are all united.”

“United Kids of the World” is out now. For more information on Headhunterz, go to Headhunterz.com. More information on Krewella can be found at Krewella.net.

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