Insomniac & Interscope Geffen A&M Launch Insomniac Records
Insomniac is set to move beyond just festival planning in the future with the announcement of the launch of its new Insomniac Records label in partnership with Interscope Geffen A&M. The new venture aims to pair the 20-plus years of experience Insomniac has in dance music event production with Interscope’s music business knowledge, and represents the first official EDM label within Interscope.
Insomniac CEO and founder Pasquale Rotella outlined the reasons behind the partnership, saying:
“Interscope and Insomniac formed Insomniac Records because we saw the need for a label that fosters the unique talents of dance music artists while also giving them a powerful platform to share their music with fans around the world. The Interscope team has an unparalleled track record of success and I believe that with our combined efforts, Insomniac Records is going to launch the careers of undiscovered artists while also attracting established producers allowing them to create music that the fans will love.”
Insomniac Records aims to be the home of many of Interscope’s future EDM acts, and Arty serves as the first signed to the new label. The DJ/producer has previewed his full-length album coming later this year via Insomniac Records with a teaser of his new single “Up All Night.” Listen to the preview below.