How DJ Expo can Change Your Life

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trophy being held up in the sun
Win-win: DJ Expo “DJ of the Year”

Keith Alan, owner of Keith Alan Productions, has become something of a local TV personality in his Connecticut hometown, and we wondered if his triumph in last August’s “DJ of the Year” competition at the DJ Expo had anything to do with it.

This is what he told us:

“DJ Times and Mike Walter—who organizes and produces the “DJ of the Year” competition at the DJ Expo—thought it would be a good idea for me to tell the story of how winning Best DJ Game last August has improved my business.

First off, I was skeptical about competing again. I had won in 1997 for Best Dance, and I thought to myself, ‘I won it already, I don’t want to go up there and lose something. I wanted to go out a winner.’

But I got the bug.

So I contacted Mike and I’d developed this game that we do, called Buddies for Life, and I’ve actually put together a team-building motivational program, but that’s a very small part of it, and I digress.

Buddies for Life is an ice-breaker, best for corporate events, that involves every person at the event—it’s hard to describe, because people are running around, they meet different people, and they do different physical activities, and have different ways of remembering the people that they meet.

I didn’t create it on my own. I had a little help from a guy in Tennessee, who’s not a DJ, but he’s into team building, and he gave me some ideas, and then I kind of morphed it into what I do. By the end of this team-building program, audience members learn to think together as a unit, demonstrate leadership skills, and have a good time. I use it to book gigs that are staff training events.

So I decided to enter it at the DJ Expo. I was getting positive response to the game, and I knew I only had a limited amount of time to perform it, so I wanted to take some of the most active parts and do it that way, because I didn’t know how much room I was going to have, I didn’t know my limitations. I talked to Mike and asked him, ‘What do I have to do to compete this year?’ And he told me, ‘Nothing, you just told me that you want to, so that’s it.’

So I performed it, and it won Best New Game.

Now, I’d been trying to get my foot in the door at a local TV station here in Connecticut—a CBS affiliate, WFSB in Hartford, that runs a local show called Better CT. They have different acts on a local variety show, but not a cheesy variety show. I had been on the show once before, about two years ago, because I had donated my services to a camp that the station sponsors, and they got me on the show to do little segment. But I wanted to get more involved with them, for my business, with my presence on the show. So I called them, and told them I had won a national DJ award, and that I would like to come and talk to them. They said, ‘Well, how about just coming on and doing the show?’

I said OK.

We did my game show portion again, and immediately after the show was finished, the guy who’s the star of the show and pretty much runs the whole thing said, ‘I want you as a regular.’

I said OK.

‘We want you on the show every other week.’

I said OK.”

For the full story, check the next issue of DJ Times.

In the meantime, what better way to increase your business opportunities than entering the “DJ of the Year” competition at the DJ Expo?

Have a game or dance or interactive idea that’s tearing up your market? Contact Mike Walter, owner of Elite Entertainment and producer of the competition, at

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