Dutch Dance Event Brings the Cheese

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OK, so two days into the Amsterdam Dance Event, and here’s our Jim Tremayne’s report from the Dutch trenches:

Once again, the ADE has sold out. The 15th annual dance-music industry conference—held at Amsterdam ’s historic Felix Meritis Centre and the nearby Dylan Hotel —has loaded up its conference venues with delegates and left the streets along Keizersgracht teeming with activity.

The show has an amazing capability to put people together. Turn to your left, there’s Roger Sanchez; turn to your right, it’s Ferry Corsten; sit down to dinner and at the next table, it’s Lorrie Boula, Z-Trip’s manager. Everyone’s just there.

Conference highlights: The unveiling of Burn-Studios.com with the always tech-savvy Richie Hawtin front and center. Along with developer Andre Michelle, Hawtin explained how this “cloud technology” would be a “universal enabler” for EDM producers worldwide. Open to the public in early 2011, Burn-Studios.com is a free online studio that gives anyone with internet access the tools to create music with a host of drums, synths and FX. Ultimately, it will become a full-on community of musical collaborators and it will host mentoring sessions from Hawtin himself.

Also: In his keynote with interviewer Jonty Scrufff, Ed Banger label chief Pedro Winter (aka Busy P) detailed the many crucial moments that have buttressed his improbable career. And where did the French impresario first hear the tune what would ultimately be “We Are Your Friends,” Justice’s global remix smash? At a Parisian “cheese party.”

In his thick accent, Winter blithely explained: “We are French and we have these parties with cheese—mmm, delicious. So we have our cheese, then listen to the music and voila!” More cheese, please.

Festival Highlights: The Ovum Party at Air, a new Rembrandtplein nightclub that doesn’t accept money, only special, re-fillable Air credit cards. Want a Heineken? Hand over the card. And if you’re out of credits, the tap won’t even open. No “shrinkage” in this joint.

For the Ovum party, Shlomi Aber, Josh Wink and Adam Beyer pushed the limits of the stadium-style room—booming bass, tickling techno, deep grooves, ultimate happiness. The next night at Air, Dubfire teamed up with Carl Craig for a double-dose of hip-shaking pleasures.

At Studio 80 for Wednesday night’s BPitch Control party, Sascha Funke and Ellen Allien turned out the tight, little room with thick grooves and old-school nuggets. Best moment: Seeing sweaty, pie-eyed German gals mouthing the words to Johnny Dangerous’ “Beat That Bitch with a Bat.” Final call, all y’all.

OK, it’s back to the Felix. More later.

-Jim Tremayne

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