Reeling in Clients: Art of the Upsell

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left; height: 117px; padding: 0 10px 50px 0; width: 175px;" /> “I use the menu philosophy,” says DJ Mike Kindlick about his sales tactic when trying to reel in a client on his upsell packages. “If you go to a restaurant, and you look at the menu and it has only two items, if you’re not hungry for those two items, you’re probably going to eat somewhere else. I say to potential clients: ‘This is our menu, pick and choose what you like.’

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