How DJs Pump up the Value of their Reputation

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50px 0; width: 200px;" />In dollars, you know the value of your music and your gear. But what’s the value of your reputation?

And how do you go about pumping it up so it soars higher than a Branson balloon?

Patrick McMichael, director of business development for Bay Area-based Denon & Doyle, spends much of his time doing just that.

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