DJ Expo to Bring The Noise & The Legends to A.C.

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left; height: 165px; padding: 0 10px 50px 0; width: 110px;" />Once again, DJ Expo is just around the corner and, as always, the long-running exhibition and conference stands ready to present a new slate of DJ-friendly events and activities.

Set for Aug. 8-11 and presented by DJ Times and its publisher Testa Communications at the Trump Taj Mahal in Atlantic City, N.J., DJ Expo will offer three days of exhibits featuring the world of DJ products…

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Train Your DJs–and Change Your Business

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left; height: 117px; padding: 0 10px 50px 0; width: 175px;" />Mike Walter, owner of Elite Entertainment and the organizer of DJ of the Year at DJ Expo, has released a book, “Running Your Multi-Op,” and we’ve asked him to write a few words about how training DJs has changed his business–and how it can change yours.

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The Power Of The Upgrade–at DJ Expo

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left; height: 117px; padding: 0 10px 50px 0; width: 175px;" />DJ Mike Kindlick will be speaking at the DJ Expo in August on a topic that seems to return to the event every couple of years–by popular demand. Kindlick says the key to upsells is “daring to be different.” Here’s a behind-the-scene look at how his seminar will be structured…

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Reeling in Clients: Art of the Upsell

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left; height: 117px; padding: 0 10px 50px 0; width: 175px;" /> “I use the menu philosophy,” says DJ Mike Kindlick about his sales tactic when trying to reel in a client on his upsell packages. “If you go to a restaurant, and you look at the menu and it has only two items, if you’re not hungry for those two items, you’re probably going to eat somewhere else. I say to potential clients: ‘This is our menu, pick and choose what you like.’

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Learn SEO @ DJ Expo

A DJ Expo seminar will teach DJs how to use SEO to book gigs Continue reading

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How to Win “DJ of the Year” at DJ Expo

How one DJ’s business changed after he won DJ of the Year Continue reading

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How DJ Expo can Change Your Life

How one DJ’s winning DJ of the Year” at DJ expo changed his life Continue reading

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DJ Times, DJ Chuckie & Bling Fly to Monaco

DJ Chuckie will spin at inaugural Monaco International Clubbing Show, like a DJ Expo in the world’s second smallest country. Continue reading

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How Crayola Can Increase Your Business

What can a box of crayons teach you about persuading prospective clients to buy your DJ services? “We compare the old box of crayons [eight colors, all standard] with the new boxes of 64 colors—sky blue, or Martian green, and … Continue reading

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5,000 DJs see Expo’s Finest Hour

The DJ Expo attracted more than 5,000 DJs to Atlantic City last week, the biggest show ever, with more exhibitors showing more wares, with more parties celebrating the DJ “calling,” and more of, well, just about everything. “Had a great … Continue reading

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