What do BT, Bob Haro, George Thompson, Jesse Graves, Joe Hahn, Man One, Ritzy Periwinkle, ROSTARR, Steve Aoki, The Crystal Method, Tommy Lee & DJ Aero as well as Victor “Marka27″ Quiñonez all have in common? They will all be involved in an artful attempt at thwarting the selective budget-slicing vigilance of the Tea Party.
And, apparently, they all use the Pioneer CDJ-2000 Digital Music Player as Canvas for Art, at least that’s what we’ve been told.
The facts are these: Pioneer Electronics has launched the Pioneer DJ Art Mix Tour, a fundraiser that hopes to unite under one artistic tent many of the world’s best DJs, urban artists and designers to create original works of art using Pioneer’s CDJ-2000 digital music player.
The art pieces will be exhibited in markets across the country this summer, culminating in an online auction to benefit the VH1 Save The Music Foundation to restore music education programs in public schools, and stick it to Rep. Paul Ryan.
“Pioneer is honored to work with an awesome cast of urban artists and DJs for a great cause like the VH1 Save The Music Foundation,” said David Arevalo, Pioneer senior marketing manager. “There is an inherent synergy in the working dynamics of the DJ culture and urban artists. To be able to bring these two groups together in one exhibit, while also communicating the importance of music education and appreciation with our youth, is incredibly gratifying.”
How does it work? Glad you asked.
Each participant on the tour will receive one CDJ-2000 to serve as a blank canvas on which to unfurl his artistic expression, to design or decorate as he wishes.
Pioneer will unveil the completed art pieces in June at a hosted gallery showing in Los Angeles, and from there, the collection will travel to several locations across the country.
In August, following the final showing, the pieces from the Art Mix Tour will be put into a public online auction, with 100 percent of the proceeds going to the VH1 Save The Music Foundation.
“We are very excited to partner with Pioneer and are grateful for their help in reaching more of today’s children,” said Paul Cothran, executive director of the VH1 Save The Music Foundation. “Having a company of their caliber lend their time and efforts to supporting our cause is an honor and we look forward to continuing to raise awareness about the importance of a musical education in a child’s life, ensuring that additional children have access to the benefits of music study.”
For more information about the Pioneer DJ Art Mix Tour, visit www.PioneerDJusa.com/artmix