Let’s face it: People don’t travel to Miami Beach for Winter Music Conference’s exhibit floor. For most, it’s all about the parties and the sun, the DJs and the parties, the free stuff and the parties. (And maybe buying an “I’m in Miami, Bitch!” t-shirt.)
But with the demise of Remix Hotel, we were curious to check out this week’s WMC exhibit floor at the Eden Roc hotel. In between the DJ mixoff (won by DJ Peter Parker yesterday) and the VJ Challenge, a couple dozen exhibitors hunkered down Tuesday and Wednesday and did their best to connect with WMC attendees—amid the cacophony of beats and general big-room boom.
DJ Times posted up by the exhibit-hall stage, engaging DJs and handing out its latest issue with ’09 America’s Best DJ winner Z-Trip gracing the cover. The showfloor verdict: Good flow and successful brand flexing, despite the ill communication. Next stop for DJ Times’ show booth: Ultra Music Fest Friday and Saturday. Stay tuned, it could get messy.
Other jewels from the WMC showfloor: Pioneer broke out its latest beast—the DJM-5000 4-channel mixer, which comes equipped with USB audio interface and fully assignable USB MIDI function, which allows control via MIDI-compatible DJ software. Pioneer also showed its new “entry-level” DJM-350 mixer and CDJ-350 CD player, plus the new CDJ-2000 multi-player. To little surprise, its booth entertained the most hands-on interest.
Sweden’s PowerFX displayed its Soundation Studio, a free online sequencer, equipped to work with its unique AudioLocker desktop app that stores your music and allows producers to drag-n-drop files quite easily. Germany’s Access Music offered show deals on any Virus TI synth.
Also, new company Gigsby has created a “socio-professional community” for DJs, producers, agents, promoters, publicists, managers or anyone involved in “creating Electronic Music gigs.” The idea is to make the process easier and more professional. Sounds like a great idea to us.
Last night, at the Sea to Sun/Loverush Digital label party we co-promoted at the home of multiple Grammy winner Tom Lord-Alge, Traci Lords and Jeremy Shockey both got their groove on. As far as we could tell, Ms. Lords really liked us. Like, really.