DJ Expo: Hip-Hop Legends Set for Keynote, More Seminars Announced

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Atlantic City, N.J. – It was 25 years ago that DJ Times and its publisher Testa Communications first presented DJ Expo. And thanks to its attendees and exhibitors, it remains the DJ industry’s longest-running and best-attended trade show.

With an annual program that offers an exhibit hall full of the latest DJ-related gear, nearly 30 educational seminars tackling the market’s most pressing issues, and nightly sponsored events, DJ Expo continues to define the industry.


This year’s DJ Expo—set for Aug. 10-13 at the Trump Taj Mahal in Atlantic City, N.J.—will celebrate a quarter-century by looking back at the DJ market’s influential past, but also by pressing forward in the wake of its new ideas and game-changing technologies.

New at DJ Expo: Two members of New York’s pioneering Juice Crew—one of the most influential DJ/MC collectives in the history of hip-hop—will present a “Keynote Q&A” at DJ Expo on Aug. 12.

Marley Marl and DJ Polo will discuss how the Queens-based collective exerted its influence on the genre, on New York City radio and, ultimately, on America’s burgeoning DJ culture. They’ll also talk about the DJ-driven hits (“The Bridge,” “Roxanne’s Revenge”), the legendary artists (Big Daddy Kane, Biz Markie) and the famous feuds, like “The Bridge Wars” and “The Roxanne Wars,” that helped put the Juice Crew on the map. Be there and bring your questions for two hip-hop legends.

Seminars & Sessions: Geared for mobile DJs, club jocks and music-makers, DJ Expo panels, tutorials and confabs will discuss a variety of pressing topics and will offer tips and techniques that’ll improve your skills and make your DJ business more profitable. New seminars include:

“The Keys to a Great DJ/MC Performance.” Like everyone else, mobile jocks are never too old to stop learning, so this seminar will be loaded with tips and strategies to make the attendee a better DJ and MC. You’ll learn techniques you can use to throw better parties and get more referrals. Mike Walter of New Jersey’s Elite Entertainment has combined his knowledge and experience from over 25 years in the mobile-DJ business as a top-notch MC and instructor of talent to create this action-packed seminar.

“DJ Technology: The Latest & Greatest.” For mobile entertainers, club DJs and remixer/producers, the evolution of gear and software continues to move at light speed. Hear the latest news on these topics from a distinguished panel of gear/software reviewers and DJ retailers. Bring your tech-related questions and the panel will offer specific solutions.

“Video DJing 101.” Back by popular demand, the seminar that started it all! A panel of industry leaders and veterans clear up the rights and wrongs of the reels of steel, Hosted by Boston-based VJ Joshua Carl.

“Next Level Video DJing.” Not for the faint of heart and processor-weary, this is where the industry pros dish on how to push the Video-DJ envelope with a healthy combination of future tech and good old-fashioned skills. Hosted by Joshua Carl.

“Mitzvah Massive with Big Daddy.” Every year Sean “Big Daddy” McKee does his Mitzvah by wowing Expo attendees with his annual marquee massive. This year, the mock mitzvah will help attendees understand the ins and outs of Mitzvah performance and marketing. See how the pros capture one of the mobile industry’s most lucrative markets.

“Turning Your Business into a Multi-Op.” Presented by QSC Audio, this sponsored seminar will explain the benefits of expanding your business horizons, then offer specific ideas on how to do just that. If you’re a single-op mobile entertainer looking for greater opportunities, this detail-filled session is for you.

Other sponsored seminars at DJ Expo will include sessions from show exhibitors ADJ, Chauvet Lighting, Eternal Lighting, Pioneer DJ, and the U.S. DJ Association.