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    15 Ways to Grow Your DJ Business

    What have you done lately to grow your business? Have you tried to develop warm leads? Have you ...

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HEE-HAW: The Challenges of Barn Events for Mobile DJs

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Sarah and Tim’s wedding reception in the coastal town of Wiscasset, Maine, was set in a storybook location: Fresh-cut flowers, a colorful venue that overlooks a river, a manicured lawn where guests could enjoy cocktails before dinner, and an expansive ballroom-sized dancefloor for guests to ...

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How the Science of Marketing Bolsters Your Bottom Line

07-04

Keith “K.C.” KoKoruz, owner of Keith Christopher Entertainment in Schaumburg, Ill., will be presenting “The Science of Marketing” at the DJ Expo, scheduled for Aug. 11-14 at the Trump Taj Mahal in Atlantic City, N.J. We asked KoKoruz what went into the creation of the seminar, and he gave us ...

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The 1% Solution: It’s Not Talent—It’s Training! [DJ Expo Panel Preview]

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For the better part of a decade, Randy Bartlett—owner of Premier Entertainment and Video in Sacramento, Calif.—has been producing a series of videos based around the premise that small adjustments applied to many aspects of a DJ’s performance can yield better results than one major adjustment. ...

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Star Struck

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DJ Rob Nadigal can now cross one huge item off his bucket list. Nadigal, who grew up in Montreal, Canada, clearly remembers DJing his sixth-grade school dance in 1983, when Michael Jackson’s song “Thriller” was the hottest party tune in North America. That particular single was the teenage ...

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2014 DJ Expo Panel Preview: ‘Business All-Stars’

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Many successful and profitable mobile-DJ businesses center their business model on the wedding industry. There is no doubt that 80-percent or more of annual DJ revenue is derived from performances at weddings. As a result, DJ/entrepreneurs will focus most of their time, energy and capital on ...

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How Creative Mobile DJs Booked Gigs in This Winter’s Brutal Weather

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These past few years, Adam Weitz of A Sharp Production in Huntingdon Valley, Pa., has been wondering if he might be related to a certain biblical character. “I don’t know whether Noah was a relative of mine and God is simply giving me the burden, or if I’m just able to endure the stress,” he... ...

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Mobile DJs: Learn the Right Way to Profile Your Customers

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Michael Kindlick at Jam On Sound Productions, Inc., in Reading, Pa., has devised a “customer-profiling” system, a behavioral-analysis methodology that helps DJs earn the trust of potential clients to increase bookings. His system, distilled from his years as a high-school teacher, will be the ...

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Getting Your PhDJ: Tactics for DJ Business Growth

Biz-March

The contributions that Mike Walter and Joe Bunn have made to the DJ industry are well known to attendees of DJ Expo, DJ Times’ annual confab and exhibition in Atlantic City, N.J. Walter, owner of Tinton Falls, N.J.-based Elite Entertainment, has produced the Expo’s DJ of the Year competition ...

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Social Media: Can a Picture Sell a Thousand Words?

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To promote his DJ business, Dave Stephenson of A Time For Music & Memories often posts photos on social media outlets, and is amazed at how many people he can reach to promote his availability in the Douglassville, Pa., area. “You can show what your venue looks like, and you’d be amazed as ...

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Say Cheese! Photo Booths Keep on Paying Mobile DJs Dividends

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Photo Booths Endure as an Upsell That Keeps on Paying Dividends to DJs. Will the Fun Ever End? When Lisa Vasberg of Cheers Entertainment in Newbury Park, Calif., bought her first photo booth outfit in 2009, she was thinking the fad would only last a couple years. After running all the numbers ...

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Seth Godin’s Latest Business Tips

Feb-BIZ

Marketing ninja Seth Godin might be the most famous of the many self-help gurus for entrepreneurs. His many books, starting with his breakthrough Permission Marketing: Turning Strangers into Friends, and Friends into Customers, to last year’s Whatcha Gonna Do with That Duck? And Other ...

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15 Ways to Grow Your DJ Business

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What have you done lately to grow your business? Have you tried to develop warm leads? Have you gone into your “uncomfortable” zone and tried to attempt using a new technology, like vlogging? Have you mined through past clients and said hello? In this economy, we can use all the help we can ...

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Mobile Report: Holiday Bookings

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Holiday Party Preview Mobiles Report an Uptick in Bookings This Season. It Might Even Spell the End of Doom & Gloom. Other than playing for Halloween weekend and during the New Year’s Eve bash at the historic Hotel Julien in Dubuque, Iowa, John White (aka “DJ Double J”) in Stitzer, Wis., ...

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DJ Expo 2013: 30 Takeaways

The industry’s sharpest business minds and up-and-coming DJs flocked to the seminar halls of the DJ Expo in Atlantic City, N.J., this past August to broaden their knowledge with actionable ideas. Kicking off the seminars on Monday was How the DJ Expo Grew My Business—and How It Can Grow Yours, ...

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Google AdWords—A Pre-Expo Primer

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I’ve attended several seminars that have talked about how today’s bride is different from the bride just 10 or 15 years ago. Back then, brides found your DJ business by going to a wedding expo or bridal show. They flipped through wedding magazines and Yellow Pages. The next key sources of ...

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EDM Stockholders? SFX Aims to Raise $175 M from IPO

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SFX Entertainment, the live event production company led by executive Robert F. X. Sillerman, has filed a prospectus this week with the Securities and Exchanges Committee in an attempt to raise up to $175 million through the company’s Initial Public Offering. In the filing, SFX describes itself ...

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Legendary DJ Premier to Appear at DJ Expo

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One of popular music’s greatest DJ/producers will be making an exclusive appearance at ...

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Bridal Bounce?

Film Title: Bridesmaids

Brendan Lafferty of B-Sharp Entertainment in East Freetown, Mass., has two receptions coming up this fall with an interesting matchup. The bride from the first wedding works with the groom from the second wedding, but they found B-Sharp Entertainment through two entirely separate channels—and ...

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How to Ace Your Linkedin Profile

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One social network that continues to gain traction, even in some ways more significant than Facebook, is LinkedIn. Its search engine capabilities are a great way to get mobile DJs noticed from catering directors and corporate-events personnel. Lori Ruff and Mike O’Neil are social media “rock ...

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Why You Need To Send An E-Newsletter

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One of the stronger pieces of marketing that we use here at Joe Bunn DJ Company is sending out a monthly e-newsletter. It’s easy, informative and, most importantly, it’s cheap (if you do it yourself). In this article, we will discuss the steps that will get you rolling on creating and sending ...

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Exit Stage Left

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When it comes to his eventual retirement, JR Silva in Orlando, Fla., is a typical small-business owner. Young and active, this DJ is still working on creating the perfect mousetrap. This owner of Silva Entertainment has some small stock investments, he’s focused on re-growing and re-positioning ...

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35 Ways to Change Your Business—Via DJ Expo

BizDec

By Gregg Hollmann Today’s DJ business owner operates in a fast-paced and changing world. One of the best ways to stay sharp is to attend the seminars at DJ Expo, presented by DJ Times each August in Atlantic City, N.J. To that end, I attended as many seminars as possible, not only collecting ...

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Effective Marketing for Wedding DJs

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By Laura Cave Identifying and attracting bridal customers can be a real challenge. Unlike corporate customers or entertainment venues, your potential bridal clients change every year. They’re busy and distracted by a marketplace full of messages. And most of them don’t know the first thing ...

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How to Bring the Brides to Your Website—And Convert!

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By Laura Cave Today’s millennial brides and grooms come from the most educated generation ever—nearly 75-percent have four-year degrees. Most of them work full-time, and they are super tech-savvy because they grew up with the Internet. So when it comes to hiring entertainment for their ...

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DJ Expo Lesson: Get Down to Business

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By Joe Molineaux As DJs, each one of you are experienced and have the skills necessary to move people out to the dancefloor and motivate them through verbal cues and music to “get down.” But when it comes to the development, growth and operation of your company, how many of you have the skills ...

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At DJ Expo, Learn How to Increase Bookings with Video

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By Stu Herm At last year’s DJ Expo, the guys from Red Bank, N.J.-based Hurricane Productions offered a seminar that helped hundreds of attendees navigate the turgid waters of social media. This year, they’re back, and their seminar will focus on video—“Know Your Video, the Future of Event ...

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Social Media Campaigns— Are You Listening?

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By Stu Fine Not too many DJ businesses can count on word-of-mouth to generate all their bookings. Like the rest of the business world, social media has acted like a spigot from which consumer insights flow, and these responses lead to an increase of growth and an enhanced branding message. ...

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How to Market Your DJ Business to the Reptilian Brain

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By B.C. Carney New York City—At the recent National Retail Federation convention at New York’s Javits Center, there was a bevy of seminars designed for small and medium-sized business owners, we recently and dropped in on Amy Africa’s “Neuromarketing and the Influence on Buying Behavior” ...

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Mobile DJs—Run Your Own Website SEO Jumphead: Business Line

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By Ed Haas With many DJs generating as much as 90-percent of their bookings via their website, it’s obvious that a web strategy can be the most important aspect of your business—even more than your DJing ability and your 25,000 songs. So, let’s say you’ve got your web presence established ...

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Business Line: Takeaways from DJ Expo

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By Gregg Hollmann The DJ Expo is always a boon for my DJ business, and this year I attended nine seminars over three days. At the end, I was as exhausted as I was enlightened. From this past DJ Expo—Aug. 8-11 at the Trump Taj Mahal in Atlantic City, N.J.—here are some takeaways:   Steve... ...

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Sharpen your Business Skills—At DJ Expo

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By Con Carney As you begin your Expo journey (or if you’re viewing from afar), this year’s cast of talented DJ business owners appearing at seminars will not disappoint, for nowhere else does such an esteemed collection of experience gather. One such person is DJ Mike Kindlick, owner Jam on ...

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Apps that Change your DJ Business

 BO - Are You Facebooking Like a Pro? When it comes to iPhone ...

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For DJs, Print is Dead Too

 BO - Are You Facebooking Like a Pro?The times they are a-changin, and ...

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Prevent Bankruptcy–With Insurance

 BO - Are You Facebooking Like a Pro?Robert V. Nuccio, ...

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Train Your DJs–and Change Your Business

 BO - Are You Facebooking Like a Pro?Mike Walter, owner ...

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Going, Going, Green

 BO - Are You Facebooking Like a Pro?Light Emitting Diodes ("LED") lighting ...

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Meet the Brains Behind Nightclub City DJ Rivals

And this is your Brain on Drugs

San Francisco—Ted Mosby, the central character in the CBS sitcom “How I Met Your Mother,” once said, “Nothing good ever happens after 2 a.m.” Keith Lee thinks otherwise. In 2010, Lee and some friends were walking out of an L.A. nightclub, having been impressed by that night’s DJ lineup, and he ...

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Upgrade Your Company's Culture

 BO - Are You Facebooking Like a Pro? Whether you know it or not, ...

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Reeling in Clients: Art of the Upsell

 BO - Are You Facebooking Like a Pro? “I use the menu ...

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10 Ways to Slay the iPod Warrior

Are You Facebooking Like a Pro?It's not quite the ...

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The Best Keyword to Engage Your Online Audience is…

Are You Facebooking Like a Pro?Read More

How Expo’s “DJ of the Year” Enhanced My Business

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By: Steve Moody I was in shock. Just as soon as I walked offstage, it had set me to a different standard than I had been accustomed. People recognized who I was. Even just competing in the DJ of the Year competition at the DJ Expo—never mind winning—it gives you an opportunity to be in... Read More

Can Amazon's Cloud Player Save You Big Hurt?

The Amazon Cloud Player debuted yesterday, ...

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20 Tips to Make Your Music Grammy-Ready

20 Tips to Make Your Music Grammy-Ready Morgan ...

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Why Your Shazam Habit = Cheating

Lazy man's way to trainspot?

Lazy man's way to trainspot?Can using Shazam ...

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Are You Facebooking Like a Pro?

Are You Facebooking Like a Pro?Last ...

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How Twitter-Stalking Pays Off

TCan Tweetdeck fill your calendar?Can shadowing ...

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How Winning at DJ Expo Changed My Business

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DJ Times and Mike Walter—who organizes and produces the “DJ of the Year” competition at the DJ Expo in Atlantic City—thought it would be a good idea for me to tell the story of how winning Best DJ Game last August has improved my business. First off, I was skeptical about competing again. I ...

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DJ Recalls Younger, Svelter Facebook

A young DJ recalls the early days of Facebook in college and how it seeded his business....

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Bad Business Practice: Electrocuting your Clients

How DJs can avoid electrocuting their clients

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First Impressions = Lasting Benefits

how to make a positive first impression

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New Year Resolutions to 'Roid Your Bottom Line

Reminders for businesspeople to keep on top of their game

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How Telling Lies Can Increase Your Business

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What kind of story do you tell about your company? If you want to attract more clients, it helps to tell tales about your service, and focus not on the truth, but on what people believe. Huh? Seth Godin speaks to this phenomenon when he tells us a story about a few entrepreneurs who came... Read More

How Telling Lies Can Increase Your Business

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What kind of story do you tell about your company? If you want to attract more clients, it helps to tell tales about your service, and focus not on the truth, but on what people believe. Huh? Seth Godin speaks to this phenomenon when he tells us a story about a few entrepreneurs who came... Read More

Coaxing Overtime from Holiday Gigs

DJs have many ways to ensure their gigs go overtime, meaning more money.

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How to Kick A$$ on the Cold Call

Advice on how to handle a cold call to seal a booking.

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Can Yelp Help Your Business?

DJs talk about how they use online sites like Yelp and WeddingWire to help their business.

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Cut Back and Bolster your Bottom Line

Ways that DJ business owners can cut costs

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Do You Have "The Gift"?

How DJs can use theater techniques to convert clients.

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Are All DJs Narcissists?

Are all DJs narcissists? This article lists the symptoms.

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Song requests: buzz kill or floor filler?

How Disc jockeys can learn from client requests

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"America’s Got Talent" host Dishes Tips for DJs

America's Got Talent host Murray SawChuck gives DJ s advice on how to excite their audience.

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DJs Offer Royal Music Tips

DJs offer suggestions for Prince William and Kate's wedding.

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DJ Sales Tactic: Just Say "No" to Attract Clients

By saying "No" to some clients, DJs can attract business.

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Recession-Busting Business Ideas

DJs can use these three recession-busting business tactics

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Business Tip #1: You're too White

Use color schemes in your office to increase business bookings

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How Globe-Trotting DJs Can Avoid Airport Agida

How global disk jockeys can ease their airport hassles.

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Disk Jockey Adopts Actors' Techniques, Gains Stalkers

Disk jockeys engage audiences by using actors' techniques

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Diffusing Boozing Club Kids

How disc jockeys deal with inebriated party guests at weddings or at clubs.

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Moogfest Oracle Answers Question: What is Digital?

MoogFest attracts DJs to Asheville and rocks the halloween vibe

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10 Richest Rappers

Courtesy of Forbes magazine…. 1. Shawn “Jay-Z” Carter – $63 million 2. Sean “Diddy” Combs – $30 million 3. Aliuane “Akon” Thiam – $21 million 4. Dwayne “Lil Wayne” Carter – $20 million 5. Andre “Dr. Dre” ...

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One DJ’s Lesson Learned: You'll Never Win an Argument Against…

Like so many DJs, Paul “Rock” Spitale, owner of Blackrock Sound Solutions in Rochester, NY, endured the trial-and-error phase of his DJ business, and learned the hard way about the importance of a signed contract—be it mobile, or, in his case, club DJing. “I once DJed an amazing ...

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Singing the Holiday-Booking Blues? Sing No More…

We know, we know. We hear DJs of all stripes singing the Holiday Blues…holiday bookings are as active as a tanning salon in the Kalahari Desert, because corporate budgets remain Lohan-thin, and it doesn’t seem like it’s getting any better any time soon. But there are some things that DJs are ...

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Can Swizz Beatz put Money in Your Bank?

For DJs looking to fill their sets with quality jams, at the right price, super-producer Swizz Beatz, who’s worked the boards for artists spanning Jay-Z to Whitney, is launching Monster Mondays, a series of free weekly MP3s, in the spirit of his homey Kanye West’s G.O.O.D. Fridays. The ...

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How Crayola Can Increase Your Business

What can a box of crayons teach you about persuading prospective clients to buy your DJ services? “We compare the old box of crayons [eight colors, all standard] with the new boxes of 64 colors—sky blue, or Martian green, and how creative all these names are,” says DJ Steve Moody. “That sort of ...

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Got Godin? How to Read a Blog Post

Everybody’s favorite marketing guru, Seth Godin, offers these golden nuggets of inspiration about maximizing your time, from his blog post, “How to Read a Business Book.” We’ve read the entire post and distilled it to the following trinity. 1. Decide, before you start, that ...

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This Product Might Kill You

Here’s another digital-DJ solution for Mac people and for those who wish the professional DJ industry grievous harm. With Version 3 of its djay software, Germany’s algoriddim brings us a wide range of easy-to-use features, a familiar look to a traditional DJ setup, and direct integration with ...

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The Social Network & Your Business

Alright, we’ve seen the The Social Network movie, and it got us thinking not about the spot-on SNL parody, but rather, about DJing, and the business of DJing. Seems like we can’t just relax and enjoy a movie (When we saw Hot Tub Time Machine, all we could think about was what a ...

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So You're Thinking of Spinning in: Malta

So, you’re thinking of booking some DJ gigs in Malta, and the first question you have is: Where is Malta? We didn’t know, either. It’s kinda near Sicily, in the Mediterranean, and the kids party their ghonellas off and they love rabbit stew. We spoke to Maltese DJ Jewel Kid, who has made ...

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Got Your Biz Cranking? You Don't Know Jack

More than 5,000 people are attending the annual World Business Forum, held today and tomorrow at Radio City Music Hall. But you don’t need to, cause we’re gonna distill the entire conference into a few bite-size nuggets, courtesy of Jack Welch, celebrated former chairman of General Electric, ...

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How to Make the "No Exit" Strategy Work for You

We’re all looking for that golden Kool-aid, that elusive elixir that you can pump into the water supply of potential clients and transform them from penny-pinching paupers to limousine liberals, prepared to spend as if they had just received a tax refund, or an inheritance from a wealthy ...

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David Guetta's Keys to Success

David Guetta, world famous disk jockey and producer

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Are You an Entrepreneur—or Simply Bat-Sh** Crazy?

A thin line separates the temperament of an entrepreneur from a person who could use psychiatric help. Many successful entrepreneurs possess personality quirks that, if expressed in great amounts, would qualify as full-on mental illness. How does your psychological profile dovetail with your ...

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Tough Times = Rare Opportunities

Despite claims to the contrary, more bumps are expected on the long and winding road to economic recovery, more bumps than a classroom of first-graders with chicken pox. The conventional wisdom says that tough times like these are an opportunity to put the final bullet in your long-suffering ...

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Confessions of a Runway DJ

“Hands off the models!” So says DJ “Rock” Spitale about the first rule of spinning at fashion shows. “Womanizers (or man-eaters) do not get re-hired,” he adds. On the closing day of Mercedes-Benz Fashion Week at Lincoln Center, New York City, this is a fitting manifesto, and a useful corollary ...

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Why Airlines Hate You

What are the implications if the new Ultra-Compact Airline Seat idea actually, um, flies? In addition to spreading empathy for veal calves, and the possibility of Kevin Smith never traveling again, global DJs will feel the sting more than most. “Saddle up,” says DJ Colette. “They’re making ...

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Back to School = Dirty Dancing

When he’s not spinning in clubs or broadcasting his mix show on local Top 40 radio, DJ Sticky Boots, a nominee for America’s Best DJ, uses his brand to book gigs at school dances. For any DJ, especially one who thinks “grinding” is for coffee beans, these can present ...

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How to "Do the Right Thing" In 'Bama

DJ Steve Metz moved from Chicagoland to in Hampton Cove , Alabama, in 2002 to find a console he could call home. A club DJ by trade, he soon discovered a need for high-end weddings, and Metropolitan Disc Jockey Service was soon launched. “We practice a simple philosophy: ‘Do the right ...

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If Only Jet Blue's Slater Dealt Exclusively with DJs

Steve Slater, the Jet Blue flight attendant who popped a circuit and generated national empathy (we like the fact that he grabbed two beers before hitting the chute), might be the hero of the moment to millions of dissatisfied employees, many of whom are working longer hours in a grim economy, ...

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Do You Want Out of the "Commodity Trap"? Here's How

For many DJs, price is more of an issue than ever. And so it is for DJ Paul Evans, who offers a solution: DJs who generate positive reviews and unique offerings can nonetheless do well, even in a sluggish economy. “There are still plenty of fully employed couples making good wages who want to ...

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Are You a Jolly Roger DJ? The Perils of Piracy

Music piracy continues its thorny climb into popular consciousness, what with the recent court case awarding damages to the RIAA to the tune of $675,000 from an illegal down-loader in Massachusetts. We asked entertainment lawyer and DJ Times contributor Coe W. Ramsey a couple questions t make ...

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AT&T Reaches Out and Touches a DJ

Who says AT&T is the worst carrier in the nation? Anyone who owns an iPhone, obviously, but try telling that to DJ Iron Mike, who recently phoned an AT&T retail outlet when Lady Luck reached out and, er, touched him. “I returned a call to a potential client, who works at an AT&T ...

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Your Most Powerful Business Tool?

DJ Steve Moody asked us: “What’s the most powerful and persuasive tool on your office desk?” We told him, Our .44 Magnum, of course. “Not quite,” he winced. “On their desk, everyone’s got computers, a phone, and a stapler, but they say the most powerful tool ...

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The Dicer Will Change Your Game

Novation’s Dicer is a palm-sized control surface that packs quite a punch. It’s a pair of MIDI controllers designed to seamlessly integrate cuing and looping functions from Serato Scratch Live and other digital vinyl software systems. Each Dicer consists of five large trigger buttons ...

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Avoid Fuzzy Image Affliction

DJ Jason Jani says he has found a way to reach out to web-savvy audiences (let’s call them Millennials) through video testimonials and video blogs, both of which provide potential customers with first-hand views of past clients and the entertainers they would be hiring if they book his ...

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UFC DJ: How the Hell did You Get that Gig?

Dana White (left) and UFC DJ AL3 Albert Lineses III a.k.a. AL3, is the official DJ for Ultimate Fighting Championship. We engaged him in a round of “How The Hell did you get that gig?” OK, Albert, we’re game: How the hell did you get that gig? I got the gig to be the UFC’s... ...

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Maryland DJ Says: Stop! Thief!

A thief squeezed through a broken window at the Paris Museum of Modern Art on Thursday and stole five paintings, including works by Picasso and Matisse. The total value was estimated at $127 million. Video images captured a man clad in a black hood, and no alarms sounded–at least not in ...

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The Keys To Managing Desire

Ah, the elusive science to cultivating leads from seed to flower, the key to the Golden Egg. Try a few steps like these when developing your success omelet: Immediately after the lead comes in, send an e-mail introducing yourself. Ask for the opportunity to speak with them, and point out ...

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Persuade the Masses to Return your Voicemails

Of the four billion voicemails left every month in the U.S., only eight-percent get returned. The next time you’re sent to voicemail, think about the following ideas when leaving your message: Be brief, 20 seconds or less, and train yourself by putting a stopwatch in front of you. Don’t ...

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Can This Man Make You Rich?

Twenty-five years after his best-seller In Search of Excellence, management guru Tom Peters continues to issue forth pithy business bromides that can help you evolve your business from also-ran to the exceptional, the glittering jewel in your market. His latest book, The Little Big Things, 163 ...

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Do Millennials Hate You? Online Price Debate is Over

It’s true: Millennials distrust “marketing,” are turned off by obvious attempts to “trick” them into buying, and they also think that “television” you watch is charming, in a vintage wood-panel station wagon sort of way. “Millennials make decisions by ...

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Monkeys Cash in on New World Order, So Can You

With all the bloviating going on about illegal immigrants taking jobs from Americans,  little attention has been focused on primates—NAFTA-loving wily apes and monkeys with job skills. Some have turned up on network news, while others have used their computer skills to impact DJs and ...

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How to EQ American Idol's Latest Loser

How would you EQ Willy’s vocals? We’re not too broken up about big Michael Lynche getting booted from American Idol. We were unmoved by his performance of Michael Jackson’s “Will You be There” from Free Willy—a movie we could never rally embrace, as we enjoy dining on whale when visiting ...

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The DJ Census is Here!

The U.S. Government’s not offering incentives to fill out the federal census. But we’re offering swag for readers to fill out the DJ Times 2010 DJ Market Survey. If you’re interested in a chance at winning a $100 gift certificate to New York’s Rock and Soul DJ Equipment and Records, ...

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How Pioneer DJ Makes Married Life Difficult

Pioneer’s CDJ-2000 Again, Pioneer DJ has made our lives easier–somewhat. Sure, they’ve responded to the music industry’s shift toward digital distribution with the CDJ-2000, by incorporating key components of the digital DJ’s kit. The 2000 can replace the sound card (for ...

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Capitalize on the Weak Economy–Before it's too Late!

The economy is showing signs of rebounding, but if the miniscule increase in retail shopping for the month of April (0.5% over last April) is any indication, there may be a long way to go until Americans are back to spending money the way Americans spend money–like drunken sailors on ...

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Adopt BP's Slick Marketing Moves

We can’t think of a more impactful way to heighten brand awareness than the tactic adopted by British oil giant BP: pump 210,000 gallons of crude oil every day into the Gulf of Mexico while trying to buy off Louisiana fishermen to prevent lawsuits. Are we suggesting you cover yourself in oil to ...

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Submit to Peer Pressure and Increase Your Prices

When Roland Coutu first bought his DJ business three years ago, he was charging $450 for a wedding, for a very simple reason: He didn’t know any better. Coutu’s “act” and price changed quickly, as he learned from his fellow DJs in the Southern New England Association of Professional ...

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Is Facebook Your Frenemy?

What is Facebook’s Open Graph? It’ll make it easier for you to share information about your likes (websites that bring people together) and dislikes (websites that bring annoying people together) all over the Internet. Information about the websites you visit, the news stories you like and your ...

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Get Your Phil in the Studio

In Arizona, cops would say “ID, please.” Beam us up! Stargazing apps like Pocket Universe ($3) and Star Walk ($3) are now available for junior astronomers and Orion enthusiasts. You just point your phone at a star, a planet or constellation and it will tell you details,  like how ...

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Are You "Givin 'em a Goldman"?

Don’t ignore the elephant in the room… Have we learned anything from the Goldman Sachs debacle? The Securities and Exchange Commission has accused Goldman of defrauding clients by selling them a product without disclosing that it was designed so another client could bet against it—a ...

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The New $100 Bill: How to Find Them

It’s still all about the Benjamins. The new $100 bill debuted this past weekend, and if you haven’t seen it, we can tell you it’s got more security features than an Israeli airport. The blue 3-D Security Ribbon on the front of the new note contains images of bells and 100s that move and ...

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The Winner in the War Against Global Warming: Big Fur

Although our solution to global warming has tended on the side of practical—we just remove a layer of clothing during the winter—not everybody chooses such a simplistic approach. Many people are adopting more high-minded ways of assuring the planet’s survival. For them, Earth Day, which turns ...

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Be Like Tiger….Sort Of

We’re not big fans of golf, but we couldn’t help but notice Tiger Woods’ game at the Masters last week oozed inconsistence. His ball striking was wild, often too far right (like Sean Hannity right), and he missed shots with regularity. Woods announced today he’ll be playing the Quail Hollow ...

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Charity Begins at Home, where the Heart is, which is a Lonely Hunter…

DJ Louie Munoz has been providing entertainment for the EJ Autism Foundation’s annual 4 Mile Run/Walk since its inception in 2007. And he’ll be at the bandshell again this year, Sunday, April 18, at the East Islip Marina in East Islip, Long Island, at 9:30 a.m. Registration is $25. And while DJ ...

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Wal-Mart Plays Evil—and You Can, Too

Looking for a strategy for business success? Follow the Big Dogs. Last week, Wal-Mart announced it was cutting prices on thousands of products in every one of its 3,700 stores. How? Cost-cutting, including combining shipments so its trucks carry full loads, and encouraging suppliers to reduce ...

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DJ Says "Cheese," Revenue up 20%

Recession? Bah! DJ Mike Fernino isn’t buying it. “I’ve heard most of my colleagues complain that 2009 was a bad year, but my company had a great year and 2010 looks even better.” The reason? “We added services, and then we used social media to promote and upsell to our existing customer base.” ...

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Dancefloor Illiterati are Ruining the Country

One in seven Americans can’t read this posting. And that’s not because they have no interest in the world of DJing, it’s because they can’t read. According to the US Department of Education, 32 million American adults lack basic prose literacy skills, meaning they can’t read a newspaper or the ...

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Obama's Drilling Policy: DJs, Let There be Lights!

President Obama announced yesterday that large sections of the Eastern Gulf of Mexico and an area off the coast of Virginia would be opened for oil and natural gas drilling, the clearest signal yet from the administration that its energy policy will enable DJs to use more lighting. “Lighting is ...

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Steve Jobs Wants to Destroy You

That bottom-feeder across town who will play for free food? His job will get easier this Saturday. That’s when the Apple iPad goes on sale, and presumably sells out, and the Mixr app might find its way into your “competitor’s” arsenal, or embolden the casual DJ to begin promoting himself as a ...

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Deadmau5 Extends Brand on Gossip Girls. Can you?

Gossipmau5 (in back of limo) Deadmau5, a.k.a. Joel Zimmerman, appeared on Gossip Girls last night. We weren’t watching it, but our little sister was and we happened to be walking by and we looked at the TV, and there was Joel playing “FLM.” It lasted for 20 seconds. We were like, Ha. We stopped ...

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Health Care for DJ Biz Owners: Historic or Hellish?

Ushering in what’s expected to alter the way you buy health insurance, President Obama announced the passage of health care reform last night by claiming, “As a country, we can still do great things.” When the dust settles, the legislation appears to promise some short-term and long-term relief ...

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If You're Thinking of Spinning in: OZ

  Australia is a big place, where’s the best opportunity for DJs looking to get their Oz on? The East Coast is more DJ-centric, specifically Melbourne, according to Andre Cato, a DJ industry educator and owner of 12am.  OK, I’ll bite: Apparently, Melbourne boasts DJs of all styles ...

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Small-Business Bromides: Who Stole My Sleep?

So you want nothing more than to get your phones ringing, right? So does Steve Moody, owner of Extraordinary Events, but he’s got a wacky theory of how to do it: inconvenience your customers. Sounds to us like one of those counter-intuitive small-business bromides being peddled in some ...

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Louisiana DJ Hit by Hurricane Happy

It seems like a rival to the Big Easy has presented itself on the Louisiana map, because Baton Rouge has emerged as perhaps not Bigger, but Easier, with wildcat enthusiasm among clients for DJ bookings. Why? One word: Recession. “In my opinion, and it seems to be true for all of my competitors, ...

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If You're Thinking of Spinning in: New Zealand

What’s the scene: Club music died 10 years ago, but Kiwis still get their drink on to house, hip hop, dub step, funk and soul. So club music died, but Kiwis still get their drink on? Which is it? According to Leon Dahn of NZ Rockshop in Auckland: “We have seen a hip hop music... Read More

Breaking News: Mitzvah Kids are Evil

There, we’ve said it. The only thing between you and completing a satisfying $1,500+ gig is a phalanx of snot-nosed urchins mouthing off and bossing you around, or playing “Pin the DJ in the water-closet.” Without sullying your pristine reputation in the community, or losing time ...

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Newest Recession-Buster: Make your Colleagues Sick

The DJ business has been recovering nicely, thank you, with bookings on the increase in the last few months, fewer last-minute bookings, and a holiday season not nearly as anemic as last year. But different regions have reported different ways to pump up the volume. One DJ in New Jersey we ...

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