35 Ways to Change Your Business—Via DJ Expo


By Gregg Hollmann Today’s DJ business owner operates in a fast-paced and changing world. One of the best ways to stay sharp is to attend the seminars at DJ Expo, presented by DJ Times each August in Atlantic City, N.J. To that end, I attended as many seminars as possible, not only collecting ...

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Meet DJ Expo’s Two-Time Champ

By Stu Burke Belleville, N.J.—Like many DJs, Jack Bermeo sharpened his mixing skills in clubs and at friend’s parties, occasionally going out with other mobile DJs and performing at showcases. “Those events,” says Bermeo, “helped transform me into a professional performer.” As his company, LJ ...

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Cali DJ Bleeds Dodger Blue

By Sam Harrington Los Angeles—Not too many DJs outside of, say, Tiësto, Guetta, and Fatboy Slim can truthfully claim they’ve played to as many as 55,000 people in a night. But L.A.-based DJ Severe can. In fact, he sometimes plays to that many people several times a week, and more than three ...

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Effective Marketing for Wedding DJs


By Laura Cave Identifying and attracting bridal customers can be a real challenge. Unlike corporate customers or entertainment venues, your potential bridal clients change every year. They’re busy and distracted by a marketplace full of messages. And most of them don’t know the first thing ...

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How to Bring the Brides to Your Website—And Convert!


By Laura Cave Today’s millennial brides and grooms come from the most educated generation ever—nearly 75-percent have four-year degrees. Most of them work full-time, and they are super tech-savvy because they grew up with the Internet. So when it comes to hiring entertainment for their ...

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DJ’s Dual Roles Shake Up ChicagoLand


Chicago—It was on February 7, 1998, after his bar mitzvah party, when Ryan Levin knew what he wanted to do with his life. “I wanted to be a mitzvah dancer,” he says. “And I approached the owner of the DJ company at my party, and he told me to contact him when I was in... Read More

DJ Expo Lesson: Get Down to Business


By Joe Molineaux As DJs, each one of you are experienced and have the skills necessary to move people out to the dancefloor and motivate them through verbal cues and music to “get down.” But when it comes to the development, growth and operation of your company, how many of you have the skills ...

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At DJ Expo, Learn How to Increase Bookings with Video


By Stu Herm At last year’s DJ Expo, the guys from Red Bank, N.J.-based Hurricane Productions offered a seminar that helped hundreds of attendees navigate the turgid waters of social media. This year, they’re back, and their seminar will focus on video—“Know Your Video, the Future of Event ...

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Jersey Jock Gets With the Program


Plainsboro, N.J.—Since he was a three-year-old, diving off his parent’s living room couch while watching MTV and the Beastie Boys’ “Fight for Your Right (to Party),” Mike Bacon has known he’s possessed the key ingredient to any DJ’s arsenal: a rabid, if not unhealthy, love for music. “I would ...

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Social Media Campaigns— Are You Listening?


By Stu Fine Not too many DJ businesses can count on word-of-mouth to generate all their bookings. Like the rest of the business world, social media has acted like a spigot from which consumer insights flow, and these responses lead to an increase of growth and an enhanced branding message. ...

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Photek: Hollywood Swingin’

By Lily Moayeri It seems that Photek is all about putting himself in uncomfortable positions. Early in his career, the British DJ/producer enjoyed critical and commercial success with his original drum-n-bass tracks and saw packed DJ appearances in his home country. But that wasn’t enough, ...

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In The Studio With MK: House Master

Loved as much by underground garage heads as he is major-label pop stars, Marc “MK” Kinchen remains one of U.S. house music’s living legends. Raised in Detroit, MK earned his production stripes under the tutelage of Kevin Saunderson, went on to DJ around the globe and release a slew of seminal ...

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How to Market Your DJ Business to the Reptilian Brain


By B.C. Carney New York City—At the recent National Retail Federation convention at New York’s Javits Center, there was a bevy of seminars designed for small and medium-sized business owners, we recently and dropped in on Amy Africa’s “Neuromarketing and the Influence on Buying Behavior” ...

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