Can Amazon's Cloud Player Save You Big Hurt?

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man sitting in front of tank with an angry hippo in it

Losing your tunes hurts, too


The Amazon Cloud Player debuted yesterday, and by enabling users to stream and download music stored in the newly launched Amazon Cloud Drive to virtually any Web-connected device—iPad and iPhone excluded, naturally—it provides a solution for any DJ who has encountered what DJ Chris encountered this past Saturday night.

We call it the Big Hurt.

DJ Chris noticed some suspicious guests lurking around his DJ booth at the end of the show. At one point they were eyeing the plasma television.

At the end of the night, his hard drive was gone, and with it 20,000 songs.

“Fortunately, he had recently backed up his drive,” said Gregg Hollmann, president of Ambient DJ Service. “However, he’d even more recently spent time organizing his Serato crates, and this work will need to be re-done.”

Hollmann tells us that he thinks the suspects were captured—“On film in our PhotoBooth!”

“But proving this is a slippery slope. The banquet hall was informed, but most likely we’ll just handle the matter internally by reimbursing for the drive, and chalk it up as a lesson learned. Memory is very cheap these days!

The Amazon Cloud Player backs up 5 GB (10,000 songs) for free; or $20 per year for 20 GB, $50 per year for 50 GB.

The files can also be streamed through an Amazon Cloud app on Android devices.

We all know of a DJ who neglected to back up their hard drives and then lost their music collections due to dropping the drive or catching a computer virus.

“My music collection is my businesses’ most precious asset,” said Hollmann. “It would take years and tens of thousands of dollars to re-create. Therefore, I have backed it up on multiple hard drives… one of which is kept at a remote location in the event of a home theft or fire. The Amazon Cloud Service is a nice extra level of insurance. Amazon is my preferred service for purchasing MP3s for its great selection, competitive pricing and easy-to-use interface.”

“I will move to clouds if I can store 2TB or more for under $200 a year,” says DJ Christopher Z Perry, “and access it via iTunes.”