Business Tips
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Competitive Juicing
Jeff Stiles | April 24, 2018After being hired to work a wedding reception for one of his wife’s co-workers, Indiana mobile jock Chad Hough...
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Intros & Outros: DJs Recall the Bridal-Party Entrances That Rocked
Jeff Stiles | March 6, 2018OK, wedding jocks… get the picture: One of the bridesmaids at the reception was refusing to walk in with...
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CEO Q’s: Evaluate Your DJ Business & Yourself
Brian Bonavoglia | January 29, 2018Whether you’re a single- or multi-system mobile-DJ operator, you can gain a lot of insight from job interviews —...
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Amateur Night: A DJ’s Survival Guide to New Year’s Eve Gigs
Chris Alker | December 29, 2017There are DJ gigs and then there are DJ gigs. As many of us know, playing a New Year’s...
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Mentor Notes
Jeff Stiles | December 18, 2017When Lisa Capitanelli-Kasberg auditioned for a mitzvah-MC position in Los Angeles in 1990, little did she know that she...
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More Money-Making Tips from DJ Expo
Gregg Hollmann | November 20, 2017The most recent DJ Expo—presented by DJ Times in Atlantic City, N.J. this past Aug. 14-17—was another triumph for...
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DJing & Drones
Jeff Stiles | October 23, 2017When we asked mobile DJs across the country about using drones, some cited reasons why they don’t use these...
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Creating “Wow” Moments for Clients
Gregg Hollmann | October 19, 2017Each August, DJs and company owners congregate in the seminar halls of the DJ Expo to learn about the...
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Build Your Brand & Your Dream — at DJ Expo
DJ Times | September 11, 2017By Chadwick Harrington New Jersey-based mobile Artem Lomaz has a background in marketing and advertising. In his career, he’s...
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What DJs Can Learn from the Cruise Line Industry
DJ Times | August 17, 2017The cruise line industry and the DJ business are cousins — if not siblings. Both have two key components:...
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Can Mobile DJs Make More Money by Learning from Other Service Industries? Let Us Count the Ways…
Jeff Stiles | August 16, 2017By being aware of the needs and perspectives of wedding photographers, Missouri-based mobile Cole Coleman no longer uses high-end...
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DJ-Business Tips: The Do’s & Don’ts
DJ Times | July 10, 2017By Sal Hyams Running a business is less art and more science, but running a successful one does require...
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How DJs Amp Up Referrals from Venues
DJ Times | June 16, 2017By Moses Taylor It’s really simple: Get on a preferred-vendor list at a venue and you’ll see an increase...
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The Great Outdoors: DJs Are Booking More Open-Air Gigs Than Ever – Here’s Why
Jeff Stiles | June 6, 2017It’s graduation time again… meaning plenty of ceremonies and parties on tap for mobile entertainers to play. So we...
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The Art of Staying Young: As The Years Fly By DJs Adopt Different Tactics To Keep Father Time Away
Jeff Stiles | May 4, 2017In being careful to remain relevant and appealing to younger generations, mobile jock Kevin Porter in Rock Hill, S.C.,...
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Wedding-Gig Tips from the Expo Future
Mick Uranko | May 3, 2017Mick Uranko is the owner of Uranko Productions, a mobile-entertainment company in Pottsville, Pa. At the upcoming DJ Expo...
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5 Key Business Tactics for DJs
Jerry Bazata | March 16, 2017Each year, thousands of entrepreneurs take the leap of faith. You did, remember? Dropping the full-time employment and beginning...
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Are You a Customer-Service Ninja?
Stu Kearns | February 14, 2017In the service economy, customer service is usually the difference-maker—repeat bookings for DJ companies just don’t happen by themselves....
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11 Small-Business Tips for 2017
Stu Kearns | January 11, 2017Here are some tips from business owners — both iconic and otherwise — to provide some inspiration for the...
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Photo Finish: Gigs Through Instagram
Jeff Stiles | January 10, 2017For Matt Majikas of World Record DJs in Fitschburg, Mass., using Instagram is not about getting gigs at all—at...
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Your DJ Biz & A Trump Presidency
Stu Kearns | December 7, 2016Donald Trump’s election-day victory initially cast the stock market into a tailspin. In the days since, it’s bounced—even roared—back....
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The Plight of the Part-Time DJ
Jeff Stiles | December 1, 2016The DJ career of Dean Goninen began when he was in high school, before he had a driver’s license....
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Copyright 101: the Laws of the Land
Tony Fernandez | December 1, 2016Mixtapes. DJs. Mixtapes and DJs go together like peanut butter and jelly. The mixtape is a DJ’s calling card,...
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Lessons From DJ Expo ’16 Part 2
Gregg Hollmann | November 11, 2016At the DJ Expo in Atlantic City this past August, dozens of seminars designed to educate and inspire attendees...
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Tips & Tricks From DJ Expo ’16
Gregg Hollmann | October 13, 2016This year’s DJ Expo, held Aug. 15-18 at the Trump Taj Mahal in Atlantic City, N.J., once again featured...
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Turn Trivia into Weekend Gold
Stu Kearns | September 7, 2016Mike Alevras of the DJ Solution has been producing trivia nights for years. The Hopewell Junction, N.Y.-based jock has...
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Less Is More: Mastering the Art of Connecting
Jerry Bazata | August 4, 2016Small business owners, like mobile entertainers, are faced with a new and complex challenge in targeting and communicating with...
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Traditional Networking is More Important Than Ever
Jeff Stiles | August 1, 2016K.C. Kokoruz says his entire career has been based on networking. In fact, he’s become so well-connected in his...
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Are You Delivering Innovative Service?
Clyde Forbes | July 14, 2016Brian Buonassissi, managing partner at B-Boy Productions, has been in the mobile business long enough to have an opinion...
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DJs Make the Most of Summer Business
Jeff Stiles | July 13, 2016No matter the season, the party never stops in Chi-Town. While many mobile DJs find their businesses handling typical...
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Win More Business at Bridal Shows—in 3 Steps
Stu Kearns | July 3, 2016For all the talk of businesses increasingly generating customers online, as opposed to the old outbound methods, it’s tough...
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The Pros & Cons of Increasing Your Prices
Jeff Stiles | June 28, 2016When a bride named Susan called DJ Shani Barnett in Northbrook, Ill., this past March to book entertainment for...
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How To Turn Fun, Different & Unique Into More Money
Stu Kearns | May 17, 2016We all want to be fun, different and unique entertainers. But what if you heard of one DJ who...
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Do You Have a Brand Awareness Problem?
Ed Convery | April 11, 2016Most DJ businesses create brand awareness in a number of ways: social media, sponsorships, a logo on their van,...
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13 Ways DJs Learn from Competitors
Stu Kearns | March 11, 2016There’s an old saying: Average people learn from their mistakes, but smart people learn from other people’s mistakes. Many DJ...
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Are People Bouncing From Your Website? Here’s Why
Cap Hanrahan | February 10, 2016Maybe you’re generating most of your DJ gigs through referrals. Or perhaps you’re generating many of them through bridal...
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Connections: LinkedIn Tips For DJs
Claude Lamineaux | January 14, 2016For the DJ industry, Facebook and Twitter are the preferred social media channels—at least until someone figures out that...
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DJ Expo Wrap-up: Takeaways, Pt 3
Gregg Hollmann | December 14, 2015In last month’s issue, Part II of my annual Expo Wrap-Up included tips on how to be a great...
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DJ Expo ’15 Takeaways, Pt. 2
Gregg Hollmann | November 12, 2015In last month’s issue of DJ Times, Part 1 of my annual DJ Expo Wrap-Up included useful tips from “All-Star...
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DJ Expo ’15: It’s a Wrap!
Gregg Hollmann | October 14, 2015Top takeaways from popular Expo sessions benefit Pro DJs in Atlantic City and beyond. DJs eager to improve their skills and learn new tricks...
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Agency Attraction 101—Top-10 Checklist
Sharron Elkabas | October 5, 2015Any new club DJ looking to make it as an artist and/or larger-venue performer has to put in a...
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Six Insights into Persuasion
DJ Times | July 1, 2015Whether we know it or not, we are all in a perpetual state of being influenced. As a DJ-business...
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How to Make Non-Payment a Non-Issue
Stu Kearns | April 1, 2015All businesses feel the occasional sting of getting stiffed on payment from a client. But if your business is...
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How to Win & Leverage Client Reviews
DJ Times | March 2, 2015DJs in the wedding industry have developed an obsession with reviews. Be it from clients or vendors, we have...
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Service-Design Thinking: How DJs Benefit
Pat Knipfing | February 12, 2015Unlike producers of tangible products, DJs sell an experience, in many ways an illusion, and have more in common...
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Business Line: How Audience Insights Can Drive Loyalty And Business
DJ Times | January 8, 2015Your DJ business is profitable, but maybe you feel like the entrepreneurial spark that originally inspired you to start...
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How to Increase Conversions on Your Website Right Now
Con Carney | December 15, 2014Many mobile DJs running their own businesses might not have a big budget for digital marketing, and you might...
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Entrepreneurial Visions: Starting Another DJ-Related Business
Jeff Stiles | December 12, 2014When Keith “K.C.” KoKoruz experienced a falling-out with a previous business partner in November of 2009, he took lemons and...
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DJ Expo ’14—Business All-Stars Advice
Gregg Hollmann | October 30, 2014The DJ industry flocks to the seminar halls of the DJ Expo each August to broaden their knowledge, make...
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HEE-HAW: The Challenges of Barn Events for Mobile DJs
Jeff Stiles | October 13, 2014Sarah and Tim’s wedding reception in the coastal town of Wiscasset, Maine, was set in a storybook location: Fresh-cut...
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How the Science of Marketing Bolsters Your Bottom Line
Stan Leary | July 7, 2014Keith “K.C.” KoKoruz, owner of Keith Christopher Entertainment in Schaumburg, Ill., will be presenting “The Science of Marketing” at...
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The 1% Solution: It’s Not Talent—It’s Training! [DJ Expo Panel Preview]
DJ Times | June 11, 2014For the better part of a decade, Randy Bartlett—owner of Premier Entertainment and Video in Sacramento, Calif.—has been producing...
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Star Struck
Jeff Stiles | June 4, 2014DJ Rob Nadigal can now cross one huge item off his bucket list. Nadigal, who grew up in Montreal,...
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2014 DJ Expo Panel Preview: ‘Business All-Stars’
DJ Times | May 7, 2014Many successful and profitable mobile-DJ businesses center their business model on the wedding industry. There is no doubt that...
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How Creative Mobile DJs Booked Gigs in This Winter’s Brutal Weather
Jeff Stiles | April 9, 2014These past few years, Adam Weitz of A Sharp Production in Huntingdon Valley, Pa., has been wondering if he...
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Mobile DJs: Learn the Right Way to Profile Your Customers
Neil Cortez | April 9, 2014Michael Kindlick at Jam On Sound Productions, Inc., in Reading, Pa., has devised a “customer-profiling” system, a behavioral-analysis methodology...
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Getting Your PhDJ: Tactics for DJ Business Growth
Con Carney | March 12, 2014The contributions that Mike Walter and Joe Bunn have made to the DJ industry are well known to attendees...
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Social Media: Can a Picture Sell a Thousand Words?
Jeff Stiles | March 12, 2014To promote his DJ business, Dave Stephenson of A Time For Music & Memories often posts photos on social...
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Say Cheese! Photo Booths Keep on Paying Mobile DJs Dividends
Jeff Stiles | February 5, 2014Photo Booths Endure as an Upsell That Keeps on Paying Dividends to DJs. Will the Fun Ever End? When...
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Seth Godin’s Latest Business Tips
Connie Kearney | February 4, 2014Marketing ninja Seth Godin might be the most famous of the many self-help gurus for entrepreneurs. His many books,...
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15 Ways to Grow Your DJ Business
Percy McFee | January 7, 2014What have you done lately to grow your business? Have you tried to develop warm leads? Have you gone...
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Mobile Report: Holiday Bookings
Jeff Stiles | December 2, 2013Holiday Party Preview Mobiles Report an Uptick in Bookings This Season. It Might Even Spell the End of Doom...
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DJ Expo 2013: 30 Takeaways
Gregg Hollmann | November 13, 2013The industry’s sharpest business minds and up-and-coming DJs flocked to the seminar halls of the DJ Expo in Atlantic...
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Google AdWords—A Pre-Expo Primer
Chris Caruso | August 2, 2013I’ve attended several seminars that have talked about how today’s bride is different from the bride just 10 or...
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EDM Stockholders? SFX Aims to Raise $175 M from IPO
Chris Caruso | July 2, 2013SFX Entertainment, the live event production company led by executive Robert F. X. Sillerman, has filed a prospectus this...
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Legendary DJ Premier to Appear at DJ Expo
Jim Tremayne | May 29, 2013
One of... -
Bridal Bounce?
Jeff Stiles | May 1, 2013Brendan Lafferty of B-Sharp Entertainment in East Freetown, Mass., has two receptions coming up this fall with an interesting...
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How to Ace Your Linkedin Profile
Mike Kearns and Lori Ruff | May 1, 2013One social network that continues to gain traction, even in some ways more significant than Facebook, is LinkedIn. Its...
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Why You Need To Send An E-Newsletter
Joe Bunn | April 2, 2013One of the stronger pieces of marketing that we use here at Joe Bunn DJ Company is sending out...
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Exit Stage Left
Jeff Stiles | January 1, 2013When it comes to his eventual retirement, JR Silva in Orlando, Fla., is a typical small-business owner. Young and...
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35 Ways to Change Your Business—Via DJ Expo
Chris Caruso | December 1, 2012By Gregg Hollmann Today’s DJ business owner operates in a fast-paced and changing world. One of the best ways...
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Effective Marketing for Wedding DJs
Chris Caruso | November 1, 2012By Laura Cave Identifying and attracting bridal customers can be a real challenge. Unlike corporate customers or entertainment venues,...
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How to Bring the Brides to Your Website—And Convert!
Chris Caruso | October 1, 2012By Laura Cave Today’s millennial brides and grooms come from the most educated generation ever—nearly 75-percent have four-year degrees....
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DJ Expo Lesson: Get Down to Business
Chris Caruso | August 1, 2012By Joe Molineaux As DJs, each one of you are experienced and have the skills necessary to move people...
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At DJ Expo, Learn How to Increase Bookings with Video
Chris Caruso | July 1, 2012By Stu Herm At last year’s DJ Expo, the guys from Red Bank, N.J.-based Hurricane Productions offered a seminar...
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Social Media Campaigns— Are You Listening?
Chris Caruso | June 1, 2012By Stu Fine Not too many DJ businesses can count on word-of-mouth to generate all their bookings. Like the...
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How to Market Your DJ Business to the Reptilian Brain
Chris Caruso | March 1, 2012By B.C. Carney New York City—At the recent National Retail Federation convention at New York’s Javits Center, there was...
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Mobile DJs—Run Your Own Website SEO Jumphead: Business Line
Chris Caruso | December 1, 2011By Ed Haas With many DJs generating as much as 90-percent of their bookings via their website, it’s obvious...
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Business Line: Takeaways from DJ Expo
Chris Caruso | October 1, 2011By Gregg Hollmann The DJ Expo is always a boon for my DJ business, and this year I attended...
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Sharpen your Business Skills—At DJ Expo
Chris Caruso | September 1, 2011By Con Carney As you begin your Expo journey (or if you’re viewing from afar), this year’s cast of...
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Apps that Change your DJ Business
Brian O'Connor | June 14, 2011For DJs, Print is Dead Too
Brian O'Connor | May 24, 2011Prevent Bankruptcy–With Insurance
Brian O'Connor | May 20, 2011Train Your DJs–and Change Your Business
Brian O'Connor | May 18, 2011Going, Going, Green
Brian O'Connor | May 10, 2011Upgrade Your Company's Culture
Brian O'Connor | April 26, 2011Reeling in Clients: Art of the Upsell
Brian O'Connor | April 21, 201110 Ways to Slay the iPod Warrior
Brian O'Connor | April 20, 2011The Best Keyword to Engage Your Online Audience is…
Brian O'Connor | April 12, 2011How Expo’s “DJ of the Year” Enhanced My Business
Chris Caruso | April 1, 2011By: Steve Moody I was in shock. Just as soon as I walked offstage, it had set me to...
Can Amazon's Cloud Player Save You Big Hurt?
Brian O'Connor | March 31, 201120 Tips to Make Your Music Grammy-Ready
Brian O'Connor | March 24, 2011Why Your Shazam Habit = Cheating
Brian O'Connor | March 24, 2011Are You Facebooking Like a Pro?
Brian O'Connor | March 22, 2011How Twitter-Stalking Pays Off
Brian O'Connor | March 21, 2011DJ Recalls Younger, Svelter Facebook
Brian O'Connor | February 28, 2011A young DJ recalls the early days of Facebook in college and how it seeded his business....
Bad Business Practice: Electrocuting your Clients
Brian O'Connor | January 24, 2011How DJs can avoid electrocuting their clients
First Impressions = Lasting Benefits
Fred Gumm | January 6, 2011how to make a positive first impression
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Latest News
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Brian Bonavoglia | April 20, 2018
Swedish DJ And Producer Avicii Dead At 28
Swedish DJ Avicii, born Tim Berglund, has died at the young of age 28. His publicist confirmed his...
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Chris K Davis | April 10, 2018
5 Years of Razor-N-Tape with Session Victim, Jacques Renault, JKriv b2b Aaron Dae, More
Razor-N-Tape Records celebrates their 5-year anniversary this Saturday, April 14th at Elsewhere in Brooklyn with a seriously stacked lineup...
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Brian Bonavoglia | March 27, 2018
Ultra Music Festival Acquires Winter Music Conference
During the 33rd edition of Winter Music Conference (WMC) last week, Ultra Music Festival held a press conference...
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Chris K Davis | March 15, 2018
Nastia, Ellen Allien & Peggy Gou at Miami Music Week
On Wednesday, March 21st, Link Miami Rebels presents three incredibly talented DJs at Trade Miami for one of...
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Chris K Davis | March 15, 2018
DJ Three, Daniel Bell, Doc Martin & More at Hallucienda Miami 2018
DJ Three’s Hallucienda party series returns to the Electric Pickle in South Beach, Miami, Florida on Friday, March...