Business Tips
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How DJs Amp Up Referrals from Venues
By Moses Taylor It’s really simple: Get on a preferred-vendor list at a venue and you’ll see an increase...
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The Great Outdoors: DJs Are Booking More Open-Air Gigs Than Ever – Here’s Why
It’s graduation time again… meaning plenty of ceremonies and parties on tap for mobile entertainers to play. So we...
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The Art of Staying Young: As The Years Fly By DJs Adopt Different Tactics To Keep Father Time Away
In being careful to remain relevant and appealing to younger generations, mobile jock Kevin Porter in Rock Hill, S.C.,...
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Wedding-Gig Tips from the Expo Future
Mick Uranko is the owner of Uranko Productions, a mobile-entertainment company in Pottsville, Pa. At the upcoming DJ Expo...
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5 Key Business Tactics for DJs
Each year, thousands of entrepreneurs take the leap of faith. You did, remember? Dropping the full-time employment and beginning...
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Are You a Customer-Service Ninja?
In the service economy, customer service is usually the difference-maker—repeat bookings for DJ companies just don’t happen by themselves....
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11 Small-Business Tips for 2017
Here are some tips from business owners — both iconic and otherwise — to provide some inspiration for the...
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Photo Finish: Gigs Through Instagram
For Matt Majikas of World Record DJs in Fitschburg, Mass., using Instagram is not about getting gigs at all—at...
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Your DJ Biz & A Trump Presidency
Donald Trump’s election-day victory initially cast the stock market into a tailspin. In the days since, it’s bounced—even roared—back....
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The Plight of the Part-Time DJ
The DJ career of Dean Goninen began when he was in high school, before he had a driver’s license....
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Copyright 101: the Laws of the Land
Mixtapes. DJs. Mixtapes and DJs go together like peanut butter and jelly. The mixtape is a DJ’s calling card,...
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Lessons From DJ Expo ’16 Part 2
At the DJ Expo in Atlantic City this past August, dozens of seminars designed to educate and inspire attendees...
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Tips & Tricks From DJ Expo ’16
This year’s DJ Expo, held Aug. 15-18 at the Trump Taj Mahal in Atlantic City, N.J., once again featured...
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Turn Trivia into Weekend Gold
Mike Alevras of the DJ Solution has been producing trivia nights for years. The Hopewell Junction, N.Y.-based jock has...
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Less Is More: Mastering the Art of Connecting
Small business owners, like mobile entertainers, are faced with a new and complex challenge in targeting and communicating with...
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Traditional Networking is More Important Than Ever
K.C. Kokoruz says his entire career has been based on networking. In fact, he’s become so well-connected in his...
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Are You Delivering Innovative Service?
Brian Buonassissi, managing partner at B-Boy Productions, has been in the mobile business long enough to have an opinion...
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DJs Make the Most of Summer Business
No matter the season, the party never stops in Chi-Town. While many mobile DJs find their businesses handling typical...
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Win More Business at Bridal Shows—in 3 Steps
For all the talk of businesses increasingly generating customers online, as opposed to the old outbound methods, it’s tough...
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The Pros & Cons of Increasing Your Prices
When a bride named Susan called DJ Shani Barnett in Northbrook, Ill., this past March to book entertainment for...
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How To Turn Fun, Different & Unique Into More Money
We all want to be fun, different and unique entertainers. But what if you heard of one DJ who...
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Do You Have a Brand Awareness Problem?
Most DJ businesses create brand awareness in a number of ways: social media, sponsorships, a logo on their van,...
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13 Ways DJs Learn from Competitors
There’s an old saying: Average people learn from their mistakes, but smart people learn from other people’s mistakes. Many DJ...
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Are People Bouncing From Your Website? Here’s Why
Maybe you’re generating most of your DJ gigs through referrals. Or perhaps you’re generating many of them through bridal...
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Connections: LinkedIn Tips For DJs
For the DJ industry, Facebook and Twitter are the preferred social media channels—at least until someone figures out that...
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DJ Expo Wrap-up: Takeaways, Pt 3
In last month’s issue, Part II of my annual Expo Wrap-Up included tips on how to be a great...
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DJ Expo ’15 Takeaways, Pt. 2
In last month’s issue of DJ Times, Part 1 of my annual DJ Expo Wrap-Up included useful tips from “All-Star...
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DJ Expo ’15: It’s a Wrap!
Top takeaways from popular Expo sessions benefit Pro DJs in Atlantic City and beyond. DJs eager to improve their skills and learn new tricks...
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Agency Attraction 101—Top-10 Checklist
Any new club DJ looking to make it as an artist and/or larger-venue performer has to put in a...
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Six Insights into Persuasion
Whether we know it or not, we are all in a perpetual state of being influenced. As a DJ-business...
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How to Make Non-Payment a Non-Issue
All businesses feel the occasional sting of getting stiffed on payment from a client. But if your business is...
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How to Win & Leverage Client Reviews
DJs in the wedding industry have developed an obsession with reviews. Be it from clients or vendors, we have...
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Service-Design Thinking: How DJs Benefit
Unlike producers of tangible products, DJs sell an experience, in many ways an illusion, and have more in common...
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Business Line: How Audience Insights Can Drive Loyalty And Business
Your DJ business is profitable, but maybe you feel like the entrepreneurial spark that originally inspired you to start...
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How to Increase Conversions on Your Website Right Now
Many mobile DJs running their own businesses might not have a big budget for digital marketing, and you might...
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Entrepreneurial Visions: Starting Another DJ-Related Business
When Keith “K.C.” KoKoruz experienced a falling-out with a previous business partner in November of 2009, he took lemons and...
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DJ Expo ’14—Business All-Stars Advice
The DJ industry flocks to the seminar halls of the DJ Expo each August to broaden their knowledge, make...
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HEE-HAW: The Challenges of Barn Events for Mobile DJs
Sarah and Tim’s wedding reception in the coastal town of Wiscasset, Maine, was set in a storybook location: Fresh-cut...
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How the Science of Marketing Bolsters Your Bottom Line
Keith “K.C.” KoKoruz, owner of Keith Christopher Entertainment in Schaumburg, Ill., will be presenting “The Science of Marketing” at...
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The 1% Solution: It’s Not Talent—It’s Training! [DJ Expo Panel Preview]
For the better part of a decade, Randy Bartlett—owner of Premier Entertainment and Video in Sacramento, Calif.—has been producing...
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Star Struck
DJ Rob Nadigal can now cross one huge item off his bucket list. Nadigal, who grew up in Montreal,...
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2014 DJ Expo Panel Preview: ‘Business All-Stars’
Many successful and profitable mobile-DJ businesses center their business model on the wedding industry. There is no doubt that...
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How Creative Mobile DJs Booked Gigs in This Winter’s Brutal Weather
These past few years, Adam Weitz of A Sharp Production in Huntingdon Valley, Pa., has been wondering if he...
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Mobile DJs: Learn the Right Way to Profile Your Customers
Michael Kindlick at Jam On Sound Productions, Inc., in Reading, Pa., has devised a “customer-profiling” system, a behavioral-analysis methodology...
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Getting Your PhDJ: Tactics for DJ Business Growth
The contributions that Mike Walter and Joe Bunn have made to the DJ industry are well known to attendees...
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Social Media: Can a Picture Sell a Thousand Words?
To promote his DJ business, Dave Stephenson of A Time For Music & Memories often posts photos on social...
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Say Cheese! Photo Booths Keep on Paying Mobile DJs Dividends
Photo Booths Endure as an Upsell That Keeps on Paying Dividends to DJs. Will the Fun Ever End? When...
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Seth Godin’s Latest Business Tips
Marketing ninja Seth Godin might be the most famous of the many self-help gurus for entrepreneurs. His many books,...
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15 Ways to Grow Your DJ Business
What have you done lately to grow your business? Have you tried to develop warm leads? Have you gone...
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Mobile Report: Holiday Bookings
Holiday Party Preview Mobiles Report an Uptick in Bookings This Season. It Might Even Spell the End of Doom...
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DJ Expo 2013: 30 Takeaways
The industry’s sharpest business minds and up-and-coming DJs flocked to the seminar halls of the DJ Expo in Atlantic...
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Google AdWords—A Pre-Expo Primer
I’ve attended several seminars that have talked about how today’s bride is different from the bride just 10 or...
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EDM Stockholders? SFX Aims to Raise $175 M from IPO
SFX Entertainment, the live event production company led by executive Robert F. X. Sillerman, has filed a prospectus this...
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Legendary DJ Premier to Appear at DJ Expo
One of... -
Bridal Bounce?
Brendan Lafferty of B-Sharp Entertainment in East Freetown, Mass., has two receptions coming up this fall with an interesting...
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How to Ace Your Linkedin Profile
One social network that continues to gain traction, even in some ways more significant than Facebook, is LinkedIn. Its...
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Why You Need To Send An E-Newsletter
One of the stronger pieces of marketing that we use here at Joe Bunn DJ Company is sending out...
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Exit Stage Left
When it comes to his eventual retirement, JR Silva in Orlando, Fla., is a typical small-business owner. Young and...
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35 Ways to Change Your Business—Via DJ Expo
By Gregg Hollmann Today’s DJ business owner operates in a fast-paced and changing world. One of the best ways...
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Effective Marketing for Wedding DJs
By Laura Cave Identifying and attracting bridal customers can be a real challenge. Unlike corporate customers or entertainment venues,...
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How to Bring the Brides to Your Website—And Convert!
By Laura Cave Today’s millennial brides and grooms come from the most educated generation ever—nearly 75-percent have four-year degrees....
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DJ Expo Lesson: Get Down to Business
By Joe Molineaux As DJs, each one of you are experienced and have the skills necessary to move people...
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At DJ Expo, Learn How to Increase Bookings with Video
By Stu Herm At last year’s DJ Expo, the guys from Red Bank, N.J.-based Hurricane Productions offered a seminar...
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Social Media Campaigns— Are You Listening?
By Stu Fine Not too many DJ businesses can count on word-of-mouth to generate all their bookings. Like the...
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How to Market Your DJ Business to the Reptilian Brain
By B.C. Carney New York City—At the recent National Retail Federation convention at New York’s Javits Center, there was...
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Mobile DJs—Run Your Own Website SEO Jumphead: Business Line
By Ed Haas With many DJs generating as much as 90-percent of their bookings via their website, it’s obvious...
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Business Line: Takeaways from DJ Expo
By Gregg Hollmann The DJ Expo is always a boon for my DJ business, and this year I attended...
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Sharpen your Business Skills—At DJ Expo
By Con Carney As you begin your Expo journey (or if you’re viewing from afar), this year’s cast of...
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Apps that Change your DJ Business
For DJs, Print is Dead Too
Prevent Bankruptcy–With Insurance
Train Your DJs–and Change Your Business
Going, Going, Green
Upgrade Your Company's Culture
Reeling in Clients: Art of the Upsell
10 Ways to Slay the iPod Warrior
The Best Keyword to Engage Your Online Audience is…
How Expo’s “DJ of the Year” Enhanced My Business
By: Steve Moody I was in shock. Just as soon as I walked offstage, it had set me to...
Can Amazon's Cloud Player Save You Big Hurt?
20 Tips to Make Your Music Grammy-Ready
Why Your Shazam Habit = Cheating
Are You Facebooking Like a Pro?
How Twitter-Stalking Pays Off
DJ Recalls Younger, Svelter Facebook
A young DJ recalls the early days of Facebook in college and how it seeded his business....
Bad Business Practice: Electrocuting your Clients
How DJs can avoid electrocuting their clients
First Impressions = Lasting Benefits
how to make a positive first impression
New Year Resolutions to 'Roid Your Bottom Line
Reminders for businesspeople to keep on top of their game
How Telling Lies Can Increase Your Business
What kind of story do you tell about your company? If you want to attract more clients, it helps...
How Telling Lies Can Increase Your Business
What kind of story do you tell about your company? If you want to attract more clients, it helps...
Coaxing Overtime from Holiday Gigs
DJs have many ways to ensure their gigs go overtime, meaning more money.
How to Kick A$$ on the Cold Call
Advice on how to handle a cold call to seal a booking.
Can Yelp Help Your Business?
DJs talk about how they use online sites like Yelp and WeddingWire to help their business.
Cut Back and Bolster your Bottom Line
Ways that DJ business owners can cut costs
Do You Have "The Gift"?
How DJs can use theater techniques to convert clients.
Are All DJs Narcissists?
Are all DJs narcissists? This article lists the symptoms.
Song requests: buzz kill or floor filler?
How Disc jockeys can learn from client requests
"America’s Got Talent" host Dishes Tips for DJs
America's Got Talent host Murray SawChuck gives DJ s advice on how to excite their audience.
DJs Offer Royal Music Tips
DJs offer suggestions for Prince William and Kate's wedding.
The first DJ-specific magazine to publish in the United States, DJ Times offers America's most comprehensive coverage of what pro DJs and aspiring professional DJs want and need.
© 2017 Testa Communications
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