October 22, 2014

Bridal Bounce?

Film Title: Bridesmaids
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Brendan Lafferty of B-Sharp Entertainment in East Freetown, Mass., has two receptions coming up this fall with an interesting matchup. The bride from the first wedding works with the groom from the second wedding, but they found B-Sharp Entertainment through two entirely separate channels—and had no idea they had both booked him until he just so happened to ask if they knew each other.

After Years of
Stagnant Growth,
DJs Are Seeing an
Increase in Spring
Bridal Bookings—
and Prices.

Lafferty says that’s further evidence that the economy in the Northeastern section of the country is turning around. “I really made an attempt to do a better job marketing myself this year,” he says. “As a single-system operator providing a high level of service, it’s important that brides see my company name wherever they look when making their entertainment decisions. This year I’ve got a featured listing on the WeddingWire network, paid for a placement on The Knot and a half-page ad in the Boston edition of The Knot Weddings magazine. I’m also running a Google adwords campaign for my Photo Booth service and ran a Facebook ad campaign as well.

“Referrals from venues and past clients are still my biggest source of new customers, but those new customers are even more confident in choosing me when they also can find information about my company on their own. I can say without hesitation that there’s an advantage to being seen in many different places—and both of these clients are extremely confident that they’ve booked a great DJ.”

Thus far, Lafferty says his reception numbers will be about even compared to last year, but next year appears to forecast an even more dramatic turning point.

“Our 2014 inquiries are way up,” he says. “I’ve raised my prices for wedding receptions by 10-percent for this year, and also increased them in each of the past four years. Lately, the recession has not deterred brides from using my services.”

With the economy seeming to make a recovery, how are our wedding reception bookings going this year? More than last year or less?

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