How Telling Lies Can Increase Your Business

BizlineJan2011

What kind of story do you tell about your company? If you want to attract more clients, it helps to tell tales about your service, and focus not on the truth, but on what people believe. Huh? Seth Godin speaks to this phenomenon when he tells us a story about a few entrepreneurs who came... Read More

Ferry Corsten: Once Upon A Night…

Ferry Corsten

Amsterdam, Holland—Call it inevitable. But four days into the Amsterdam Dance Event—with the evenings spent listening to house, techno and breaks DJs—we finally stuck our toes into the trance pool. Of course, it only confirmed what we already knew: When it comes to trance, it’s not a pool—it’s ...

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How Telling Lies Can Increase Your Business

telling-lies-can-increase-business

What kind of story do you tell about your company? If you want to attract more clients, it helps to tell tales about your service, and focus not on the truth, but on what people believe. Huh? Seth Godin speaks to this phenomenon when he tells us a story about a few entrepreneurs who came... Read More