July 25, 2014

Arizona DJ Goes Corporate

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Phoenix, Ariz.— It happened one night in 2004, when a friend asked William Reed to guest DJ at his club. The offer back then seemed scandalous: $50 and drinks for four hours.

Reed thought he was getting the better end of the deal back then—and in actuality he was. That one-off gig turned into a Saturday-night residency that eventually won “Best Dance Night” from every newspaper and magazine in town, and it changed his life.

Since then, as a touring DJ, he’s performed alongside such recognized names as Kaskade, Steve Aoki, Girl Talk and Grammy Award winners Paul Epworth (producer/writer for Adele), Arcade Fire and Kings of Leon. He eventually broke into radio and began teaching DJ and music-business classes with the local community college district. (He’s currently adjunct at Mesa and Glendale Community Colleges, teaching classes like Introduction to Disc Jockey Technique, Artist Management & Talent Development and Marketing & Self Promotions for the Music Industry).

Oh, and along the way he’s parlayed his mixing abilities into Arizona Deejay Company (AZDJCO), one of the most sought-afte…

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