Amsterdam Dance Event Preview: Cr2 Records
Amsterdam, Holland—This week finds DJ Times joining much of the DJ/dance-music community in The Netherlands for Amsterdam Dance Event. Running Oct. 19-22, ADE will present networking opportunities and industry seminars at the Felix Meritis Centre and the Dylan Hotel, with topics like “How to Crack America” (moderated on Oct. 21 by DJ Times contributor Emily Tan.)
Additionally, ADE’s evening events are many. They will present over 700 DJ/artists performing in more than 50 Amsterdam venues. This year, DJ Times serves as media sponsor for “Interlab Music Presents ADE Interlab Sessions 2011,” running weeklong at Pure-liner, ADE’s party boat.
Here’s a preview of the Oct. 21 event—Cr2 Records Label Showcase featuring DJs Ron Carroll, Nicky Romero, MYNC, Tommy Trash, Gregor Salto, Lucien Foort and Norman Soars:
It’s been another strong year so far for Cr2 heavyweights MYNC. Worldwide tours, numerous highly successful mix compilations and a clutch of Top-10 Beatport smashes have been just some of the highlights of a hectic few months.
It goes without saying that Cr2 will be present at this year’s ADE. We caught up with Cr2 Records CEO and MYNC man Mark Brown to talk about their successes and ADE 2011.
DJ Times: Hi Mark, 2011 was a successful year for MYNC and Cr2. What’s on the schedule for the next few months?
Brown: We have our weekly radio show which goes out in over 30 territories to 3 million listeners worldwide. It’s growing all the time so we will continue to build on that. We have an album coming out from a young Hungarian artist who is signed to our agency called Paul Strive which we are very excited about. There’s also a debut 3-track EP from Pierce Fulton, a young American producer who we really believe in. We’re releasing a lot of strong singles at the moment so we’re going to keep that up. We’ve just released DJ Chuckie’s What Happens In Vegas and our collaboration with Wally Lopez, Esa Boca Linda, which are both really blowing up.
DJ Times: And MYNC?
Brown: In terms of MYNC, we have been in the studio a lot lately producing remixes for ATB and Avicii, as well as original tracks for Steve Angello’s Size label and Erick Morillo on Subliminal. We are really focusing on getting good, quality tracks out there at the moment and then hopefully we will do some more touring next year.
DJ Times: Has the success of your Cr2 Live and Direct Radio show surprised you?
Brown: If I’m honest it has. We had faith in the show and what we were bringing to the table, but we didn’t anticipate that it would take off as quickly as it has so we’re really pleased. I think people are really reacting to the variation in music that we are playing, which we always try to keep it as new as possible with a good mix of progressive and underground. We’ve also had a really great standard of interviews and guest mixes from the likes of Erick Morillo, Roger Sanchez, Laidback Luke, Avicii, Norman Doray and many more, which has really helped. We are now making the shows available as free podcasts to download via iTunes, including a special launch podcast, which will include highlights of all the best interviews and guest mixes from the shows so far.
DJ Times: Alongside your touring schedule and studio work, you’re still closely involved with the label. How can you combine all these jobs?
Brown: I am very busy but I always make time for my loved ones. I am really passionate about being involved with the label, so I wouldn’t have it any other way.
DJ Times: What do you expect from this year’s ADE and the Cr2 showcase at the Pure-liner?
Brown: ADE is a great opportunity to catch up with old friends and plan for the year ahead. It is always a lot of fun and very productive business-wise, so I’m really looking forward to it. I’ve been attending the conference for many years—this will be my 11th actually! I’m really excited about hosting our party on the Pure-liner. The boat looks amazing and I think it’s something a bit different from your average party. The lineup we have got is something really special as well, some brilliant names that are really blowing up in the house scene right now. I really can’t wait for our party. All will be revealed very soon and it won’t disappoint!
DJ Times: Can we expect to hear some new tunes during the showcase?
Brown: Most definitely!
DJ Times: Anything else you want to share with us?
Brown: If you’d like a free download of Tommy Trash The End vs Soul Providers Rise head over to the MYNC Facebook /Soundcloud page. All our radio shows will be downloadable via Soundcloud here and on iTunes as podcasts. Take care and hopefully see you all at ADE!