Alesso Premiering ‘Tear The Roof Up’ Music Video via Snapchat
Hot on the heels of its partnerships with festivals Electric Daisy Carnival and Electric Zoo earlier this summer, Snapchat is once again linking up to the dance world with the premiere of the video of Alesso’s single “Tear The Roof Up” on September 12.
The event marks the first-ever video premiere on the popular social platform, and the clip will exclusively debut at 4:30 GMT on the app. Afterward, the video will receive a worldwide release on VEVO at 5:00 GMT. Eager fans can get a preview of the video via a new behind-the-scenes clip below.
Additionally, Alesso has also revealed “Heroes,” his new single with singer Tove Lo due out November 16. The track is the latest preview of the Swedish DJ/producer’s upcoming album with Virgin EMI / Def Jam Recordings, which he is currently in the process of recording. Listen to the track below and go to AlessoWorld.com for more information.