July 30, 2014

15 Ways to Grow Your DJ Business

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What have you done lately to grow your business? Have you tried to develop warm leads? Have you gone into your “uncomfortable” zone and tried to attempt using a new technology, like vlogging? Have you mined through past clients and said hello?

In this economy, we can use all the help we can get. But we still need to create our own opportunities.

So, here are 15 things you can do today to take advantage of your non-performing time and grow your referral base, increase inbound leads and position yourself as the thought leader you are:

  1. Use weekday downtime wisely: One of the great things about being a DJ is that you can plan your weeks to maximize your time. This is the time when you’re working on your business. Prospecting occurs during this time, so in addition to making outreach to past clients, visit facilities, kiss babies, clean your e-mail list. See who’s opening your e-mail blasts and find ways to make them convert.
  2. Submit information to blogs: If you’ve ever attended a DJ Expo and sat in at a seminar and thought, “I can do this,” then you are a thought leader! And a thought leader is in a position of authority to solve client’s problems. So go searching through a wedding blog and offer useful comments. After a few times doing this, include a link to your site.
  3. Reward existing customers: Send holiday and birthday cards with a personal message to all past customers, and highlight one of their personal interests that you had learned from working with them. Offer an exclusive incentive to your regular customers. Notify them via e-mail, and direct them to an otherwise inaccessible page on your website where the offer appears. This works best with corporate clients.
  4. Encourage your customers to bring in new customers: Offer an incentive (like a discount) to customers who refer a new customer. Sound cheesy? It only needs to work once.
  5. Make your website sing: If you haven’t added any new content to your site in six months, chances are the Google gods will think you’re dead. Frequently updated websites demonstrate to potential customers that yours is a vibrant business. Update it at least once a week, and look for ways it can be improved. Too often, small business websites load slowly, are poorly organized, and are difficult to navigate. Fix bottlenecks that discourage customers and look for Calls to Action (“Book Now!” or “Join 10,000 Satisfied Customers Today”). And make sure all links work.
  6. Provide helpful information: If you’re unsure of what kind of content to update your website with, try loading up your site with tips, hints, reviews, and other information that can help drive sales. For example, you’re in the bridal business, you should have a FAQ section that can compete with anything Modern Bride Magazine provides its readers. Be useful, informative, and smart. Customers do all their research before they call any vendors, so be part of their solution.
  7. Increase visibility in your community: Join local organizations that provide business networking opportunities, or start your own. Are there non-profits in your market? See what their needs are. Do volunteer work for a large charity. Sponsor a softball team. If they don’t know you they can’t call you.
  8. Participate in online marketing groups: Search LinkedIn and other social-networking sites for groups to discuss marketing tactics and techniques. It’s a great way to mine the brains of other small business owners, many of whom, although in a different business than DJing, have similar pain points and solutions. UnderstandingMarketing.com holds a chat and Q&A session on Twitter that focuses on small-business marketing. It’s live each Tuesday from 8 to 9 p.m. Eastern Time. Search #smbiz on Tweetgrid.com.
  9. Visit online marketing sites: GoodMarketingIdeas.com is an excellent site, with plenty of useful tips. The suggestions here cost little or nothing to implement, and will likely lead you to resources you might never have thought of on your own.
  10. Get active in the online community: Encourage your employees to do the same. If you’re multi-op all of your employees should be on LinkedIn, thus exponentially increasing your footprint. Be careful not to spam discussion forums, but don’t be afraid to use signature lines containing links to your website. Establish common-sense rules for yourself and your employees on these social-networking and discussion sites, and always strive to be positive and helpful.
  11. Check out your suppliers’ websites thoroughly: Add links on your site to informative and helpful content on those sites. Many corporate sites offer instructional videos and other material that can inform your customers and lead them back to you, ready to do business.
  12. Get a toll-free phone number: Yeah, it’s cheap and easy, and makes you look like the pro that you are. And it’s not as expensive as you think.
  13. Launch a blog on your site and update it regularly: Nothing reads “I don’t care” like a blog whose most recent entry is days or months old. Assign this task to an employee who can write and spell—nobody wants to hire an illiterate business owner. Write about your vendors and facilities to help build those relationships. Introduce people to your company and your staff. Highlight your offerings. Run contests and give away company swag. Announce specials and upcoming product-line changes. Establish a “customer-of-the-month.”
  14. Get on Facebook and Twitter—please!: We’ve written about this a lot. Participating in social media is no longer a choice—it’s where everybody exists and it’s not going away. Having a Facebook page may not earn you any new business, but not having one may cause customers to ask why. Use quality photos of your office and employees to put a more human face on your company identity. For Twitter, let your customers follow you, and implement a strategy similar to what you’re using on your blog.
  15. Keep trucking: Getting new and potential customers to notice you is an ongoing battle. Pick a new idea every week or two and implement it, no matter how small it is. Call a meeting of employees, order a pizza for lunch, and brainstorm; offer an incentive for ideas you implement. Before long, these tactics will pay—in sales and more satisfied customers.

 


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